B&B ITALIA UNVEILS NEW FLAGSHIP IN SEOUL

Images courtesy of B&B Italia

In Collaboration with Partner Duomo

B&B Italia has opened a new home in the heart of Gangnam, Seoul—an area known for its vibrant design scene. In partnership with Duomo, this new flagship is more than just a showroom. Spanning three floors and over 1,000 square meters, it’s a thoughtfully designed space where architecture, lifestyle, and timeless design meet.

Each level celebrates a different voice of the B&B Italia Group. The ground floor welcomes guests into the world of B&B Italia, with its signature indoor and outdoor collections set against expressive backdrops—concrete textures and warm clay tones. Upstairs, Maxalto takes a quieter, more architectural approach, with soft, glowing rooms inspired by rice paper that invite you to slow down and explore. A curated window for Azucena adds a final, elegant touch.

Presented by Magran Living

Designed by architect Tronconi with interiors by B&B Italia’s design team, the space is full of details that speak—an oval staircase, mirrored ceilings, and carefully composed scenes that make you feel both at home and inspired. Below ground, a walk-in suite offers ideas for contract and residential spaces, proving that this store is also a place for professionals to collaborate. At its core, this new Seoul destination is about more than furniture—it’s about design as a way of living.

“The opening in Seoul,” says Demetrio Apolloni, CEO of B&B Italia Group, “represents an important opportunity to highlight our timeless collections in a city that is deeply attuned to design and the spirit of Made in Italy. With our trusted partner Duomo, and guided by our heritage and passion, we aim to inspire and engage the local community of architects, interior designers, and design lovers.”

This new flagship in Gangnam is not just a milestone for B&B Italia in Asia—it also marks a key moment in the brand’s global expansion. As the Group continues to grow its international presence, Seoul stands out as a natural home for its design values: innovation, craftsmanship, and enduring style.