B&B ITALIA GROUP OPENED A NEW FLAGSHIP STORE IN BOSTON’S BACK BAY

Images courtesy of B&B Italia

Bring Their Expertise and Signature Styles to Boston

On 13th November 2024, B&B Italia announced today the opening of its new flagship store in Boston, strategically located in the Back Bay neighborhood. Spanning an impressive 12.500 square feet across two expansive levels, the store is situated at the intersection of Arlington Street and St. James Avenue— a hidden gem within the city’s architectural landscape.

The new store is designed to be more than just a retail space; it is a curated display of eye-catching designs that come to life, featuring instantly recognizable furniture from B&B Italia, Maxalto, and Azucena, as well as designer kitchens by Arclinea and iconic lightings from Flos and Louis Poulsen. Each corner of this design destination tells a story of innovation, style, and quality, inviting clients to step into a world where every detail is crafted to inspire.

Located in the heart of Back Bay, known for its exclusive residences and high-end shopping and dining, the new B&B Italia store delivers an inspiring shopping experience. The flagship aims to serve Boston’s design-oriented clientele and the A&D community.

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“The opening of our Boston flagship marks a significant milestone in our strategic expansion across the US,” said Demetrio Apolloni, CEO of B&B Italia. “The store also provides bespoke design services tailored to the needs of our A&D community, enhancing our clients’ interiors with the distinctive B&B Italia aesthetic.”

Designed around the concept of The Collection, launched during Milan Design Week 2024, and B&B Italia’s 360-degree approach to home design, the new flagship offers a pioneering design experience, emphasizing timeless, contemporary design. A new chapter for B&B Italia presents an anthology that traces the path of design through time, restoring value to its historical collections. In an unexpected twist that reflects the very essence of the company, B&B Italia puts the spotlight not only on new products but also on collections that have marked epochs in the world of design, acting as true trendsetters that revolutionized the concept of living.

In the Boston store, customers will find new 2024 pieces, including the latest innovations and classic staples from the B&B Italia and Maxalto collections. This opening marks a unique opportunity for design enthusiasts in Boston to explore the complete range of brands from the group under one roof, supported by a comprehensive narrative of design services.

For more information about B&B Italia Group and its new flagship store in Boston, visit www.bebitalia.comHYPERLINK “http://www.bebitalia.com/” and follow our official profiles B&B Italia @bebitalia, Maxalto @maxalto_official, Azucena @azucenaofficial_ and Arclinea @arclinea_official.