A NEW CHAPTER FOR URBAN ICON AT SUMMARECON MALL SERPONG

Images courtesy of URBAN ICON

A One-Stop Lifestyle Shopping Destination

Today’s retail experience is shaped as much by its atmosphere as by the products it offers. Reflecting this shift, URBAN ICON introduces a reimagined store concept at Summarecon Mall Serpong, where a more open layout brings together fashion, accessories, and everyday essentials in a setting designed for effortless discovery. Bringing diverse lifestyle categories together under one roof, the redesigned space responds to the evolving expectations of modern consumers with an environment that feels welcoming, intuitive, and easy to navigate.

The transformation also embraces a more responsible approach to retail, with selected interior elements incorporating recycled materials. Seamlessly integrated throughout the space, these materials reinforce URBAN ICON’s commitment to sustainability while maintaining the clean, refined aesthetic of the interior.

Throughout the store, dedicated brand environments create a seamless journey across leather goods, watches, bags, drinkware, and lifestyle accessories. A carefully curated portfolio of international and local labels—including Liebeskind Berlin, Fossil, ROUNN, Emporio Armani, Michael Kors, TISSOT, Fjällräven, Doughnut Bags, and Stanley—brings together everyday essentials and timeless accessories for modern living.


Presented by Coulisse | INK

“We wanted to create a space that allows each brand to showcase its unique identity while delivering a shopping experience that is more premium, comfortable, and inspiring for our customers,” said Shamsuri Jamaluddin, Deputy General Manager of Retail and Operations – Lifestyle Fashion.

The refreshed concept marks another step in URBAN ICON’s evolution as a lifestyle retail destination, where thoughtful design, curated brands, and everyday functionality come together in a space that makes shopping feel more intuitive, comfortable, and inspiring. Located on Level 1 of Summarecon Mall Serpong, Tangerang, the redesigned store offers a contemporary setting to discover a curated selection of lifestyle brands and everyday essentials.