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SERENA CONFALONIERI: 13.10 RISTORANTE IN MILAN

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Published by Sugar & Cream, Tuesday 31 January 2023

Images courtesy of Serena Confalonieri

A Domestic Feeling

Serena Confalonieri announces her first interior design project: a 25-seat boutique restaurant close to Milan. The concept behind 13.10 Ristorante combines the designer’s ironic and colorful stylistic approach with chef Marcello Passoni‘s gastronomic philosophy that includes Km0 ingredients and cultural influences from all over the world.

Also read here about Venus Lamp by Serena Confalonieri for Servomuto

The project aims to convey a domestic feeling, to give customers the idea of ​​eating out but feeling a little at home, and to put them at ease. The restaurant is located inside a courtyard, and welcomes the guests in an intimate space, thanks to a rational but informal division of spaces. The warm and convivial interior settings are characterized by vivid and, at the same time, natural shades that recall the kitchen’s ingredients, eclectic and lively patterns, bright and romantic colors, refined furnitures and bespoke pieces.

The designer decided to involve some prestigious companies in the furniture sector, that decided to be part of the project with their products and some customized elements.


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Among the main partners, HD Surfaces took care of the walls and ceiling finishings, while Ceramiche Cielo supplied the bathroom furnishings. A series of products designed by Serena Confalonieri herself are also present: Carnival wallpaper designed for Wall & Decò that has been chosen for the bathroom, Stilla mirror designed for Potocco, Kyma tableware collection designed for Sambonet, the custom rug by Besana Carpet Lab designed specifically for 13.10 Ristorante.

As partners Serena worked with Florim that supplied the ceramic coverings, Servomuto and MM Lampadari, respectively for suspension lamps and appliques, Fratelli Levaggi producers of the typical handcrafted Chiavarine chairs. The designer also chose to include in the project some of her products, such as Scott jacquard fabric designed for L’Opificio and Archie table designed for Medulum.

For the first time, Serena Confalonieri takes on an interior design project: an opportunity to express to the fullest her kaleidoscopic and colourful creativity, which has always been applied to products, graphics and installations. The result is a project that is extremely consistent with the designer’s aesthetics and design philosophy, made up of soft contrasts and a balanced use of patterns and colours.

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