MAGNUM: CRAFTED FOR PLEASURE — THREE INDONESIAN LABELS, ONE CREATIVE EXPRESSION

Images courtesy of Magnum

Indulgence Takes the Runway in Collaboration with Blanc Studio, Gelap Ruang Jiwa & Studio Jeje

At Jakarta Fashion Week 2027, MAGNUM turns its signature sensory pleasure into fashion inspiration, joining forces with three Indonesian labels—Blanc Studio, Gelap Ruang Jiwa, and Studio Jeje—for a runway celebration of creativity, texture, and craftsmanship.

What happens when fashion meets indulgence? MAGNUM: Crafted for Pleasure serves up an unexpected creative encounter, translating the irresistible textures, bold colours, and signature Belgian chocolate crack of MAGNUM into fashion. Presented on 30 October at City Hall, Pondok Indah Mall 3, the exclusive showcase brought together three Indonesian design talents, each interpreting the concept through a distinctive aesthetic.

Blanc Studio challenged conventional minimalism with bold asymmetry, experimental structures, and unexpected silhouettes. Gelap Ruang Jiwa, through Riuh Dalam Senyap, explored sculptural forms and organic textures, drawing inspiration from the satisfying crack of MAGNUM’s chocolate shell and its gradual melt. Meanwhile, Studio Jeje brought a playful sense of exuberance with Garden of Earthly Delights, combining vibrant colours, intricate embroidery, and artisanal embellishments.


Presented by Interni Cipta Selaras

Three labels, three distinct perspectives, one shared fascination with craftsmanship and creative expression. The collaboration proves that inspiration can come from the most unexpected places—even the first bite of an ice cream.

The indulgence continued beyond the runway with MAGNUM’s Dipping Bar, featuring its first-ever Magnum Stamping Experience, where guests could customise their creations with designs inspired by the collaborating designers. Also making its debut was MAGNUM Blueberry Cheesecake, joining MAGNUM Pistachio as part of the brand’s more adventurous flavour expressions.

MAGNUM’s Crafted for Pleasure brings a fresh dimension to fashion week, celebrating the idea that great design—whether worn or savoured—is always an experience for the senses.