MAGNUM AND GELAP RUANG JIWA INTERPRET DESIGNED FOR PLEASURE

Images Courtesy of Magnum and Gelap Ruang Jiwa

Taste Transformed Into Art

Pleasure can take many forms—from the satisfying crack of chocolate to the richness of pistachio, or an object carefully crafted to be worn and remembered. Bringing these sensorial experiences together, Magnum and Gelap Ruang Jiwa explore the space between indulgence, design, and craftsmanship through an exclusive collaboration.

Marking the arrival of Magnum Pistachio, the collaboration turns a new flavour into a creative dialogue between premium ice cream and contemporary jewellery. Inspired by Magnum’s signature thick, cracking Belgian chocolate, the new flavour combines a high-quality pistachio coating with velvety pistachio ice cream in a marbled pattern, finished with premium almond pieces for added texture and richness.

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For Gelap Ruang Jiwa, the inspiration is found in the details. The fractured chocolate coating, almond textures, pistachio tones, gold-accented packaging, clean lines of the ice cream stick, and glossy flow of melted chocolate are translated into sculptural jewellery rooted in introspection, identity, and artistry.

“We approached this collaboration as a dialogue between indulgence and craftsmanship. Inspired by every element of Magnum ice cream, from its iconic stick and signature chocolate crack to its melting textures, we translated these sensorial details into sculptural jewelry. Born from the lingering moment after the first bite, each handcrafted piece reflects Gelap Ruang Jiwa’s philosophy of creating timeless objects with emotional depth, our interpretation of ‘Designed for Pleasure’,” said Runa, Director & Designer, Gelap Ruang Jiwa.

Rather than simply replicating Magnum’s visual codes, Gelap Ruang Jiwa interprets them through its own design language, creating handcrafted pieces with a timeless quality and emotional depth.

The collaboration extends beyond the collection into a series of intimate brand experiences. At the centre of the launch, a dining-area trunk show sees models moving through the space with Magnum in hand, transforming the simple act of enjoying an ice cream into a moment of style and expression.

At the Curation Lounge, guests can discover the collection up close through personalized consultations and styling guidance from Gelap Ruang Jiwa associates, finding their own expression of elegance through the pieces.

The Magnum Dipping Atelier offers another hands-on experience, inviting guests to create their own bespoke Magnum. They can choose between Magnum Classic or the new Magnum Pistachio, complete with signature Belgian chocolate and pistachio dipping and toppings inspired by Gelap Ruang Jiwa’s design language.

“Magnum ice cream is designed with an exceptional eye for detail. Drawing inspiration from trending premium ingredients and Magnum’s signature cracking chocolate, it offers a refined kind of pleasure for those who appreciate both taste and artistry. In collaboration with Gelap Ruang Jiwa, we celebrate the beauty of craftsmanship in its many forms, inviting pleasure seekers to savour not only exquisite flavours, but also the imagination and creativity that turn life’s everyday luxuries into something truly meaningful,” explains Aliqa Sendyalaras, Head of Marketing Magnum Ice Cream Indonesia.

Ultimately, Designed for Pleasure brings together two different expressions of indulgence through a shared appreciation for texture, form, material, and detail. Here, the crack of chocolate and the shine of sculptural jewellery become part of the same sensory story—one designed to be experienced, worn, and remembered.

Following the launch, the exclusive collection will be available at selected Gelap Ruang Jiwa retail locations and online at gelapruangjiwa.com.