POLTRONA FRAU: 8 TIMELESS DESIGN ICONS

Images courtesy of Poltrona Frau

Design Icons That Capture Poltrona Frau’s Elegance

What keeps Poltrona Frau in a distinguished position in the world of design? More than just furniture, this Italian brand represents subtle luxury, precise detailing, and a style that transcends time. Each piece is crafted with premium leather and textiles developed exclusively, combined with high-level craftsmanship that has defined Poltrona Frau for over a century.

The official Poltrona Frau  collection is available at MAGRAN LIVING, Jalan Kemang Raya No. 17, Kemang, South Jakarta.

Not only visually striking, Poltrona Frau’s collections also offer instant comfort—a harmony between function and aesthetics that resonates across generations. It’s no surprise that its chairs, sofas, and accessories remain a top choice for interior enthusiasts, designers, and architects who appreciate elegant design with a personal touch.

In this edition, S&C highlights eight iconic Poltrona Frau designs—pieces that define stylish living in a subtle, sophisticated, and, of course, timeless way.

Chester
A modern evolution of an icon since 1912, Chester offers modular flexibility—from chaise longue to curved sofas. Its signature hand-stitched capitonné detailing, paired with premium Pelle Frau® leather, makes it a symbol of classic craftsmanship still relevant today.

Chester

Archibald
Designed by Jean-Marie Massaud, Archibald features an iconic silhouette with soft leather folds and slim, elegant legs. Wrapped in Pelle Frau® leather, it exudes warmth and sophistication. Special editions add extra charm: the casual and fresh Denim Edition, and the Limited Anniversary Edition with iridescent sheen and exclusive details. Archibald is not just furniture—it’s a style icon that embraces you with warmth and invites relaxation.

Archibald by Jean-Marie Massaud

Presented by Magran Living

Let it Be
Inspired by The Beatles, this modular sofa carries a philosophy of relaxed, informal living. Plush cushions and elegant leather straps cradle the body, while the sheen of Pelle Frau® leather and precise stitching add luxury. Let it Be encourages us to pause, enjoy a quiet moment, and experience the harmony of comfort and style—a reminder to just let it be.

Let It Be

Vanity Fair
Known since 1984 (officially “model 904”), Vanity Fair is more than a chair—it offers comfort and elegance in a warm, inviting way. Its characteristic silhouette feels graceful yet approachable. The “baby” version serves as a stylish pouf. The special Vanity Fair XC Edition, released last year in collaboration with Fornasetti, adds an artistic “Imagine Reality” touch, making every sitting moment personal and memorable.

Vanity Fair

Dezza
Designed by Gio Ponti in 1965, Dezza showcases a revolutionary modular system and elegant lines between the seat’s boxy base and curved arms. The 60th Anniversary Limited Edition is now comfortable, lightweight, and flexible. With a solid wood frame and Pelle Frau® Impact Less upholstery, each armchair reflects 26 unique Ponti hands, making it more than a chair; it’s a piece of art.

Dezza by Gio Ponti

1919
Created by Renzo Frau for the Duke of Pistoia, this piece has become a reinterpretation of the classic bergère with capitonné backrest, footrest, and small book seat. The Fornasetti collaboration edition “The Five Seasons” adds playful trompe-l’œil details, celebrating design heritage and limitless inspiration at Milan Design Week 2025

1919 by Renzo Frau

Mamy Blue
Designed by Roberto Lazzeroni, Mamy Blue captivates with its round, sculptural form. The armchair and bed are not only visually stunning but also comfortable, with a luxurious combination of Pelle Frau leather and Cuoio Saddle Extra adding elegance. With precise detailing and timeless aesthetics, Mamy Blue is a design meant to be experienced—simple, elegant, and iconic.

Mamy Blue by Roberto Lazzeroni

Ginger
Roberto Lazzeroni’s 2011 armchair combines comfort, elegance, and instantly recognizable character. Its leather shell shape is inviting, while the swivel or fixed options make it suitable for various spaces. With premium Pelle Frau® leather and refined graphic details, Ginger is more than a chair—it embodies smart design that unites beauty, function, and human touch, truly iconic.

Ginger by Roberto Lazzeroni

Images courtesy of Poltrona Frau

Design Icons That Capture Poltrona Frau’s Elegance

Apa yang membuat Poltrona Frau terus menempati posisi istimewa di dunia desain? Lebih dari sekadar furnitur, jenama asal Italia ini menghadirkan simbol kemewahan yang halus, detail yang presisi, dan gaya yang tak lekang oleh waktu. Setiap karya dirancang dengan kulit dan tekstil premium hasil pengembangan eksklusif, dipadukan dengan craftsmanship tingkat tinggi yang menjadi ciri khas Poltrona Frau sejak berdiri lebih dari seabad lalu.

Koleksi official Poltrona Frau tersedia di MAGRAN LIVING, Jalan Kemang Raya No. 17, Kemang, Jakarta Selatan.

Bukan hanya indah untuk dilihat, koleksi Poltrona Frau juga menghadirkan kenyamanan yang instan—sebuah harmoni antara fungsi dan estetika yang membuatnya relevan lintas generasi. Tak heran jika kursi, sofa, maupun aksesorinya selalu menjadi pilihan para pencinta interior, desainer, hingga arsitek yang menghargai desain elegan dengan sentuhan personal.

Dalam edisi kali ini, S&C menampilkan 8 desain ikonis Poltrona Frau—karya-karya yang mendefinisikan stylish living dengan cara yang subtil, sophisticated, dan tentu saja, timeless.

Chester
Evolusi modern dari ikon sejak 1912, Chester menghadirkan fleksibilitas desain modular—dari chaise longue hingga sofa melengkung. Jahitan capitoné khas Chesterfield yang dikerjakan tangan, berpadu dengan kulit premium Pelle Frau®, membuatnya simbol craftsmanship klasik yang relevan hingga kini.

Chester 

Archibald
Dirancang Jean-Marie Massaud, Archibald menampilkan siluet ikonis dengan lipatan kulit lembut dan kaki ramping yang elegan. Balutan Pelle Frau® leather memberi rasa hangat sekaligus berkelas, sementara edisi spesial menambah pesona: Denim Edition yang kasual dan segar, serta Limited Anniversary Edition dengan kilau iridescent dan detail eksklusif. Archibald bukan sekadar furnitur, tapi ikon gaya yang memeluk hangat dan mengundang relaksasi.

Archibald by Jean-Marie Massaud

Presented by Magran Living

Let it Be
Terinspirasi dari lagu The Beatles, sofa modular ini mengusung filosofi relaksasi tanpa formalitas. Bantalan empuk dan sabuk kulit yang elegan memeluk tubuh, sementara kilau Pelle Frau® leather dan jahitan presisi menambah kemewahan. Let It Be mengajak kita berhenti sejenak, menikmati momen tenang, dan merasakan harmoni antara kenyamanan dan gaya, mengingatkan kita untuk berkata: just let it be.

Let It Be

Vanity Fair
Vanity Fair, yang dikenal sejak 1984 meski resmi bernama “model 904”, bukan sekadar kursi—ia menghadirkan kenyamanan dan keanggunan dengan cara yang hangat dan mengundang. Siluet khasnya terasa anggun tapi tetap ramah, Versi “baby” berfungsi sebagai pouf stylish, yang menarik Edisi spesial Vanity Fair XC dirilis tahun lalu, kolaborasi Poltrona Frau × Fornasetti menambahkan sentuhan artistik bertema “Imagine Reality”, membuat setiap momen duduk terasa lebih personal dan berkesan.

Vanity Fair

Dezza
Dirancang Gio Ponti pada 1965, Dezza menampilkan sistem modular revolusioner dan garis elegan antara kotak dudukan dan lengan melengkung. Kini, 60th Anniversary Limited Edition kini hadir nyaman, ringan, dan fleksibel. Dengan rangka kayu solid dan pelapis Pelle Frau® Impact Less, menampilkan 26 tangan unik Ponti sehingga setiap armchair bercerita dan menginspirasi—lebih dari sekadar kursi, ia adalah karya seni.

Dezza by Gio Ponti

1919
Karya Renzo Frau ini awalnya dibuat untuk Duke of Pistoia, kini menjadi reinterpretasi bergère klasik dengan sandaran capitonné, pijakan kaki, dan dudukan buku kecil. Edisi kolaborasi Fornasetti “The Five Seasons” menambahkan sentuhan trompe-l’œil playful, mengajak kita merayakan warisan desain dan inspirasi tanpa batas di Milano Design Week 2025 lalu.

1919 by Renzo Frau

Mamy Blue
Dirancang Roberto Lazzeroni, Mamy Blue memikat dengan bentuk bulat dan skulptural. Armchair dan bed-nya bukan hanya cantik, tapi juga nyaman, dengan kombinasi mewah Pelle Frau leather dan Cuoio Saddle Extra menambah sentuhan elegan. Dengan detail yang presisi dan estetika timeless, Mamy Blue adalah desain yang tidak hanya dilihat, tapi juga dirasakan—simpel, elegan, dan ikonis.

Mamy Blue by Roberto Lazzeroni

Ginger
Armchair karya Roberto Lazzeroni (2011) ini memadukan kenyamanan, keanggunan, dan karakter yang mudah dikenali. Bentuk cangkang kulitnya terasa mengundang, sementara fleksibilitas swivel atau fixed membuatnya relevan di berbagai ruang. Dengan Pelle Frau® leather premium dan detail grafis yang halus, Ginger bukan sekadar kursi, perwujudan desain cerdas yang menyatukan keindahan, fungsi, dan sentuhan manusiawi—benar-benar ikonis

Ginger by Roberto Lazzeroni