PAUL UNVEILS VIBRANT NEW LOOK AT PLAZA SENAYAN

Images courtesy of Paul

Tropical charm with unmistakable French flair

To mark 12 years in Indonesia, on April 29, 2025 PAUL Indonesia has unveiled its newly redesigned flagship at Plaza Senayan—an elegant blend of modern design, tropical charm, and unmistakable French flair. Step into a colorful 240 sqm space filled with fresh energy, warm hospitality, and your favorite timeless French charm. As it celebrates 12 years in Indonesia, iconic French bakery and café PAUL continues to innovate, reaffirming its dedication to elevating the dining experience.

Located at the Metro Lobby on the ground floor, the redesigned store bursts with light color and contemporary accents, including tropical-inspired wall art, while maintaining classic French touches. Open daily from 7 AM to 10 PM, it promises a chic and inviting escape for lovers of fine pastries and artisanal coffee.

“Our Plaza Senayan store is a landmark for PAUL Indonesia,” said William Jefferson Ranggen, Operations Leads of Paul Indonesia. “The refreshed design reflects our commitment to progress while offering guests the warm, refined experience they expect from us.”

Presented by LeChateau Living

New exciting dishes
Marking the relaunch, PAUL introduces an exciting array of new dishes—from variation of Tartines (avocado, egg or smoked salmon) to hearty mains like Sweet and Sour Fish and the indulgent Steak Sandwich. Customers can now choose from a wider range of bread options, including soft dough, traditional baguette, and buttery croissants—each baked with PAUL’s signature finesse.

To complete the experience, PAUL also serves an expanded selection of premium beverages made with 100% Rainforest Alliance-certified Arabica beans. Whether you prefer an espresso, flat white, or café Viennois, the café offers something to delight every palate.

From artisanal tradition to culinary innovation, PAUL continues to set the standard for French dining in Indonesia—one delicious detail at a time.

📍Open daily: 07:00–22:00 | Metro Lobby, GF, Plaza Senayan
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