TAG HEUER ACCELERATES INTO WATCHES & WONDERS 2025

Images courtesy of Tag Heuer

Formula 1 Solargraph, Carrera Day-Date & Carrera Date Twin-Time, & Monaco Split-Seconds Chronograph|F1 (limited)

TAG Heuer returns to Watches & Wonders Geneva 2025, reaffirming its role as the Official Timekeeper of Formula 1® with a bold line up of timepieces inspired by its motorsport heritage.

T Heuer Formula 1 Solargraph

T Heuer Formula 1 Solargraph

Leading the launch, the TAG Heuer Formula 1 Solargraph infuses racing spirit with solar-powered performance and a dynamic design. Meanwhile, the TAG Heuer Carrera Day-Date and Carrera Date Twin-Time redefine the classic with contemporary flair.

TAG Heuer Monaco Splitseconds Chronograph

Presented by Le Chateau Living 

TAG Heuer Monaco Splitseconds Chronograph

Pushing innovation further, the TAG Heuer Monaco Split-Seconds Chronograph | F1®, limited to just 10 pieces, embodies precision motorsport timing. The revival of the TAG Heuer beads-of-rice bracelet adds a vintage touch to the Carrera Chronograph collection.

TAG Heuer Carrera Day-Date

TAG Heuer Carrera Day-Date

Tying it all together, the Designed to Win campaign, honoring Ayrton Senna’s legacy, celebrates the relentless drive that propels TAG Heuer into a new era of performance and craftsmanship.

The Beads of rice bracelet