MOLESKINE® AT MILANO DESIGN WEEK 2025

Images courtesy of Moleskine

“Unleash Your Genius”: Handwriting, Personal Talent And Sustainable Creativity

The benefits of handwriting on cognition, memory, focus, and emotional health are well established. The blank page is a haven for human connection and self-discovery in today’s digital world. The “Unleash Your Genius” installation by Moleskine® for Milan Design Week 2025 honors the relationship between innovation, handwriting, and creativity. The brand highlights the value of handwriting in today’s digital world by transforming the notebook—once a favorite among writers and artists—into a modern cultural icon.

Moleskine Workshops MDW25

At BASE in Milan offers visitors a dynamic exploration of creative expression, showcasing sketches, drawings, calligraphy, and visual storytelling across analog, digital, and three-dimensional media.

Moleskine Workshops MDW25

“We are thrilled to take part in Milan Design Week with this experiential installation. Moleskine celebrates the human genius and the enduring power of pen and paper, The installation will be accompanied by a series of workshops focused on paper and the importance of continuing to write and draw by hand,” states Christophe Archaimbault, CEO of Moleskine.

Moleskine Workshops MDW25

The infinite potential of the human brain and the relationship between writing and imagination are demonstrated by Tony Pignatelli’s origami brain sculpture, which was made from Moleskine paper. Visitors are greeted by an open creative laboratory where words, ideas, marks, and shapes can transform paper into a canvas for unrestricted expression. The ability of the human mind to create, learn, and imagine is embodied in this masterpiece.

Presented by Le Chateau Living 

As visitors add their ideas, drawings, and expressions, the Moleskine notebook wall becomes a dynamic installation that changes every day. An endless stream of similar artistic expression and shared ideas sustain this dynamic conversation about creativity, memory, and identity, creating a vibrant and dynamic atmosphere.

Classic Notebooks

Immersion workshops that bridge the analog and digital divide are part of the event, demonstrating the transformative power of drawing and handwriting as entry points to more advanced thought processes and conscious creation. To create a rich tapestry of shared narrative and creative expression, participants investigate a variety of writing techniques, lettering artistry, and paper crafting under the guidance of master artists and calligraphers.

Unleash Your Genius

The magic of analog-to-digital transformation comes alive through demonstrations of the Moleskine Smart Writing System and Smart Pen. This innovative technology seamlessly captures every stroke made on paper and brings it to life in the digital realm. Through Bluetooth® technology and the invisible Ncode embedded within the Smart Notebook, Smart Cahier Journal, and Smart Planner, handwritten content flows effortlessly into the Moleskine Notes app. Here, ideas can be refined, preserved, and shared while maintaining the natural rhythm of creative flow. It’s a perfect harmony where digital technology doesn’t replace paper but rather amplifies its possibilities, becoming an invaluable creative companion.

Limited Edition Bundle

A pop-up space in Milan Design Week offers visitors the opportunity to personalize their Moleskine pieces with a limited edition creative kit. The kit includes a notebook and precision pen, each with unique details that transform every page into an unexplored territory and every mark into a genuine expression of thought.

Smart Pen

Milan Design Week’s “Unleash Your Genius” pays tribute to Moleskine’s tradition of handwriting by offering a tactile and immersive experience that dissolves the barriers between ideas, intuitions, and ourselves. The Moleskine notebook is a cherished personal space where genuine, unfiltered expression is allowed to flow. Even with its embrace of cutting-edge digital innovations, it remains a sanctuary for artistic freedom—a place to be explored, enjoyed, and shared, fostering discussions about contemporary desires.