MASSHIRO&CO. RETURNS TO PLAZA INDONESIA WITH A RENEWED SPACE

Images courtesy of MASSHIRO&Co.

Timeless Dressing, Redefined in Space

There is a quiet sense of familiarity the moment you step inside. On 11 February 2026, MASSHIRO&Co. returned to Plaza Indonesia with a newly refined retail space—more open, more fluid, yet deeply rooted in the brand’s philosophy of timeless simplicity. It is not a dramatic transformation, but a thoughtful evolution shaped by time.

The interior speaks in a language of restraint: clean lines, muted tones, and generous spacing that allows each piece to breathe. Developed in collaboration with BITTE Design Studio, the store carries the same DNA found across other MASSHIRO&Co. locations, now expressed through a lighter and more expansive layout.

Presented by Interni Cipta Selaras

“This space carries the same sense and atmosphere as our other MASSHIRO&Co. stores, in line with our commitment to simplifying dressing decisions. Every element is designed with that purpose in mind,” says Katharina Inkiriwang, CEO and Co-Founder of MASSHIRO&Co.

The experience feels personal from the very beginning. The brand’s signature scent, created in collaboration with SCIESA, lingers softly in the air, accompanied by a curated soundscape that sets a steady, calming rhythm. On one side, the Classic Collection in white, deep navy, and black sits alongside newly introduced seasonal shirts—pieces that reflect the brand’s balance of structure, versatility, and craftsmanship. On the other, a dedicated area hints at upcoming collaborations and an elevated line soon to be unveiled, subtly signaling that the journey continues.

Marking the reopening is also the final release of the Anniversary Edit series in mint green. The fresh hue feels symbolic of renewal within MASSHIRO&Co.’s 10-year journey, bringing back signature silhouettes alongside carefully selected archival styles. Designed with function and everyday wearability in mind, these essentials move seamlessly across seasons—proof that simplicity, when thoughtfully crafted, never feels ordinary.

The opening celebration extended beyond fashion into a curated lifestyle moment. In collaboration with Hendrick’s Gin, guests enjoyed a Jasmine Fizz cocktail, complemented by savoury and sweet pastries, as well as soft serve ice cream by Knots. A vintage photobooth added a playful yet nostalgic touch, offering a visual reflection of the renewed archival approach behind the collection.

More than just a retail destination, the renewed Plaza Indonesia space feels like a natural extension of the brand’s mantra, “One decision less, everyday.” Here, getting dressed feels less like a task—and more like a quiet, intentional ritual.