LONGCHAMP X TOILETPAPER AN OPTIMISTIC TAKE ON A WELL-LOVED ICON
Published by Sugar & Cream, Wednesday 02 August 2023
Images courtesy of Longchamp and Toiletpaper
Launched Globally July 18th, 2023
LONGCHAMP dengan bangga memperkenalkan LONGCHAMP x TOILETPAPER, kolaborasi dengan publikasi ‘naughty art’ yang didirikan dan diproduksi oleh Maurizio Cattelan dan Pierpaolo Ferrari yang akan membuat Anda melihat dua kali.
TOILETPAPER telah membuat ulang Le Pliage® dari LONGCHAMP dengan lima grafik yang sangat menghibur untuk babak berikutnya dalam warisan kolaborasi LONGCHAMP yang telah lama dipegang. Menggunakan ikon Gallic yang autentik – baguette, bulldog Prancis – dan motif LONGCHAMP – logo kuda berlari, pipa kulit – sebagai inspirasi, duo kreatif ini telah menghiasi tas lipat ikonis dengan gambar orisinal yang dirancang cukup menggugah pikiran untuk cukup untuk ‘menempatkan Anda’ di tempat.
“We try to invent, to make life not boring.” – Maurizio Cattelan, artist and TOILETPAPER co-founder –
Presented by Melandas Indonesia
“We try to use the codes of the contemporary moment, which helps us to surprise people. We want to help them see what is surrounding them from a different perspective. For this collaboration with LONGCHAMP , we wanted to play with the codes of French icons and of the Maison so that they became alive again. Each image can be seen from multiple different points of view – there isn’t just one message.” – Pierpaolo Ferrari, photographer and TOILETPAPER co-founder –
“At LONGCHAMP, we are always inspired by the intersection of fashion and art. We were really enthused by TOILETPAPER’s unique way of combining art, fashion and pop-culture references with a dose of humor. We felt their bold aesthetic and lighthearted approach to life tallied with LONGCHAMP’s colorful vision of optimistic luxury” – Sophie Delafontaine, LONGCHAMP Creative Director –
Setiap imaji yang vibrant dan hiperreal dibuat dengan cermat untuk menghasilkan efek quirky dan fun selama beberapa hari di studio TOILETPAPER di Milan pada Maret 2023.
Koleksi kapsul ini menampilkan lima desain asli dalam palet warna yang memberi energi candy-pink, sky-blue, dan sunshine-yellow, yang diciptakan kembali pada recycled polyester canvas Le Pliage®, travel bag, handbag, tote bag dan pouch, serta satu set cowhide leather keychains.
Silk ribbon berlogo TOILETCHAMPLONGPAPER melengkapi set ini. Koleksi ini akan diresmikan pada 12 Juli di toko unggulan Regent Street di London, bersama dengan edisi khusus majalah TOILETPAPER edisi terbatas yang menampilkan kolaborasi tersebut.
Koleksi ini dirilis secara global 18 Juli 2023, dan terdapat Pop-up Store di Senayan City dari 18 Juli hingga 20 Agustus 2023.

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