JOHN HARDY X BILLIE EILISH & FINNEAS: REDEFINING DIAMOND JEWELRY WITH A CONSCIENCE

Images courtesy of John Hardy

John Hardy’s new era of sustainable luxury

John Hardy ushers in a new era of jewelry design with an exclusive creative partnership featuring Billie Eilish and Finneas O’Connell. Marking the brand’s 50th anniversary, this collaboration introduces JH LOVESTRUCK™, John Hardy’s first-ever collection centered on lab-grown diamonds—crafted with sustainability and individuality at its core.

Designed by Reed Krakoff, Creative Chairman of John Hardy, LOVESTRUCK challenges the conventions of traditional diamond jewelry. The collection debuts four proprietary diamond cuts—fluid, organic, and pebble-inspired—that celebrate natural imperfection while maximizing brilliance. Each piece is handcrafted in reclaimed precious metals and produced using 100% renewable energy, embodying the brand’s signature philosophy of laidback luxury. Each piece of the collection is designed for everyday wear.

Presented by LeChateau Living

“I love that Lovestruck uses lab-grown diamonds, reclaimed precious metals, and each piece was crafted using renewable energy,” said Billie Eilish. “What you eat, say, and wear matters, and jewelry is no different. It all impacts our planet.”

Her brother and collaborator, Finneas, adds, “There’s an honesty to these pieces. They feel intentional yet imperfect—diamonds with form and feeling, and without pretension.”

The collection translates this ethos into wearable art—rings designed for stacking, sculptural pendants that echo sea-worn pebbles, and an architectural ear cuff that balances modernity with craftsmanship rooted in Bali and Bangkok.

“Lab-grown diamonds give us the freedom to imagine new forms,” Krakoff explains. “With LOVESTRUCK, we’re redefining how diamonds can be cut—free from convention.”

Beyond design, the collaboration also supports causes close to Billie and Finneas’ hearts, including Support+Feed, a nonprofit tackling climate change and food insecurity through plant-based advocacy.

LOVESTRUCK™ launches globally on September 29, 2025, at johnhardy.com and John Hardy boutiques worldwide, with Bali stores debuting the collection on October 10.