TUMI DEBUTS “ICONS TESTED” WITH LANDO NORRIS & NELLY KORDA

Image and video courtesy of TUMI

Personal Achievement Meets Evolving Style in TUMI’s Two Most Iconic Collections

In a world where style meets stamina, TUMI reveals its latest story — Icons Tested. More than a campaign, it’s a portrait of life at full speed and full focus. Through the lens of McLaren Formula 1 driver Lando Norris and professional golfer Nelly Korda, we’re invited behind the scenes of two very different worlds linked by one pursuit: excellence refined over time.

Shot by director Kiku Ohe with stills by Simon Lipman, the visuals unfold like a diary of discipline. Lando’s quiet rituals before a race, Nelly’s measured practice swings at dawn — each frame captures the repetition and preparation that build greatness. Mirroring them are TUMI’s own icons: products engineered with the same precision and resilience demanded by their lives on the move.

At the centre of Icons Tested are two backpacks that redefine everyday performance. The Navigation Backpack from Alpha Bravo — now in a rugged navy coated canvas — is the modern commuter’s armour, blending utility with understated edge. Across the collection, the Celina Backpack from Voyageur brings a lighter, water-resistant grace to the same ethos: elevated design, smart features, effortless transition from boardroom to boarding gate.

Presented by Magran Living

“Being iconic doesn’t come from one moment; it’s about showing up again and again, and evolving through the process,” notes Victor Sanz, TUMI’s Global Creative Director. That philosophy is stitched into every seam. These pieces aren’t just built to perform — they’re designed to move with you, to grow with you, to endure your own journey of refinement.

For Lando, it’s about consistency: “The work never really stops, no matter the craft. My TUMI essentials keep up with me wherever I go.” For Nelly, it’s about meaning in the moments between: “Being iconic isn’t defined by perfection. It’s about staying committed and finding meaning in the moments that build over time.”

From the feather-light 19 Degree Lite luggage to the packable Just In Case™ collection and the TUMI | McLaren capsule in Super Grey, each piece in this anniversary year speaks to the same truth: icons aren’t born; they’re tested.

Explore the Voyageur and Alpha Bravo collections now at TUMI.com or in TUMI stores worldwide, and discover the companions built for your own path of performance and purpose.