TAG HEUER AQUARACER PROFESSIONAL 300: BEYOND THE EDGE
Published by Sugar & Cream, Thursday 22 July 2021
Text by S&C, images courtesy of Tag Heuer
Beyond Fear, Beyond Reason, Beyond The Edge.
Dibuat untuk olahraga menyelam, TAG Heuer meluncurkan jam terbarunya yaitu Aquaracer Professional 300. Jam terbaru ini juga tampil sempurna sebagai jam tangan sehari-hari karena desainnya yang maskulin dan abadi dengan dial berwarna ‘brushed sunray hitam’ (opsi lainnya blue dan silver). Jam istimewa ini didukung dengan Kaliber 5 otomatis, salah satu standar terbaik dari TAG Heuer.
Julie Gautier
Kampanye peluncuran jam terbaru ini melibatkan 3 atlet ternama dunia dengan prestasi yang tak terbantahkan dengan menjelajahi batas mereka sendiri. Mereka adalah Kai Lenny, duta TAG Heuer dan dikenal sebagai ‘Waterman’ dari Amerika, Julie Gautier, juara selam gaya bebas dan videographer dan Robin George, cliff diver.
Kai Lenny
Simak serunya video aksi ke 3 atlet ternama dunia dengan TAG Heuer Aquaracer Professional 300 di bawah ini :
Presented by MOIRE Rugs
Aksi mereka yang menantang diabadikan oleh Swiss filmmaker Jonas Egi di tiga tempat berbeda yaitu Nice di Perancis, Nazaré di Portugal dan Hawaii. Masing-masing memperlihatkan terobosan melampaui batas, rasa takut dan di luar alasan. Aksi heroik mencerminkan Aquaracer Professional 300 sebagai jam tangan berstandar melampaui batas-batas yang ada sebelumnya.
Robin George
“We are very proud and excited to release this amazing campaign dedicated to the launch of the new TAG Heuer Aquaracer collection. The idea behind the campaign is to take the customer on the journey beyond the edge of extreme sports. We want to inspire our audience by highlighting those special moments when world class athletes go beyond their limits and enter new dimensions. In doing so we are also able to showcase the incredible qualities of the new Aquaracer range.” explains George Ciz, Chief Marketing Officer for TAG Heuer.

SOLIDS B&B ITALIA 2023
B&B Italia presents a line of their new collection at Milan Design Week 2023.
read more
Milan Design Week 2023 – Edward Barber & Jay Osgerby
During Milan Design Week 2023, Edward Barber and Jay Osgerby have revealed new collections for 4 globally renowned Italian brands.
read more
KLOPF ARCHITECTURE: SAN FRANCISCO MODERN VIEW HOUSE
A charming mid-century modern house in San Francisco by Klopf Architecture (remodel the interior with some minor exteriors), Blending modern, minimal...
read more
davide groppi UNVEILS NOVELTIES 2023
Discover davide groppi's Novelties 2023, an exhibition of work characterized by purity, sparkles, transparencies, and irony, at Euroluce, Hall 13 stand...
read more
Rumah Palem
Unik dan dinamisnya rancangan arsitektur Rumah Palem, karya arsitek Andra Matin tidak lepas dari diplomasi dengan keberadaan posisi pohon palem yang...
read more
The Genius Loci of Alex Bayusaputro
Designer Alex Bayusaputro, the winner of the Designetal Design & Architecture 2014 award in London is always on the move with his design as well as his...
read more