TAG HEUER ACCELERATES INTO WATCHES & WONDERS 2025
Published by Sugar & Cream, Thursday 24 April 2025
Images courtesy of Tag Heuer
Formula 1 Solargraph, Carrera Day-Date & Carrera Date Twin-Time, & Monaco Split-Seconds Chronograph|F1 (limited)
TAG Heuer returns to Watches & Wonders Geneva 2025, reaffirming its role as the Official Timekeeper of Formula 1® with a bold line up of timepieces inspired by its motorsport heritage.
T Heuer Formula 1 Solargraph
T Heuer Formula 1 Solargraph
Leading the launch, the TAG Heuer Formula 1 Solargraph infuses racing spirit with solar-powered performance and a dynamic design. Meanwhile, the TAG Heuer Carrera Day-Date and Carrera Date Twin-Time redefine the classic with contemporary flair.
TAG Heuer Monaco Splitseconds Chronograph
Presented by Le Chateau Living
TAG Heuer Monaco Splitseconds Chronograph
Pushing innovation further, the TAG Heuer Monaco Split-Seconds Chronograph | F1®, limited to just 10 pieces, embodies precision motorsport timing. The revival of the TAG Heuer beads-of-rice bracelet adds a vintage touch to the Carrera Chronograph collection.
TAG Heuer Carrera Day-Date
TAG Heuer Carrera Day-Date
Tying it all together, the Designed to Win campaign, honoring Ayrton Senna’s legacy, celebrates the relentless drive that propels TAG Heuer into a new era of performance and craftsmanship.
The Beads of rice bracelet

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