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Published by Sugar & Cream, Wednesday 14 June 2023

Images courtesy of Radici

Chiara Andreatti, Arthur Arbesser, Studio DWA

On the occasion of the Salone del Mobile 2023, Radici presents a series of new stories for the textile flooring signed by important names from the world of design and creativity: Chiara Andreatti, Arthur Arbesser and Studio DWA.

The brand confirms the direction taken during the previous edition of the fair: Chiara Andreatti follows the stand design, the art direction for the most design-related activities, as well as some of the new products for the second year. Andreatti’s sophisticated creativity leads Radici towards the future, proposing a refined aesthetic linked to the world of design.

For Salone del Mobile 2023, Chiara Andreatti signs three new design proposals for textile flooring as well as the layout of the Radici stand at the fair (Hall 14 – Stand E26).

For the set-up, Chiara Andreatti imagines a system of openings and passages that create an imaginary path inside the booth. The soft forms of the textile walls give the stand a slight dynamism, while maintaining at the same time an aesthetic impact thanks to the choice of natural tones of strong intensity.

Presented by Som Santoso

The novelties presented at the Salone del Mobile 2023 tell the story of the brand’s new direction, which opens the doors to the inspiration and aesthetic vision of creatives from different worlds, among design, architecture and fashion, creating unprecedented blends and textures.

Tartan Doodles by Arthur Arbesser (Printed Pattern)
Tartan Doodles designed by Arthur Arbesser is a dynamic overlapping of different layers, like a stratification of worlds and visions that invite you to get lost in a parallel space-time dimension, finding new details, shapes and interpretations.

“In Tartan DoodlesArthur Arbesser says – I decided to mix a pattern related to classicism and traditional decorativism – the red tartan – with something unusual and unexpected: a more instinctive drawing, a doodle.

As the name itself suggests, in Tartan Doodles we find the famous Scottish pattern that, with its crisscrossing of vertical and horizontal stripes, creates a play of transparencies that allows a glimpse of the irregular pattern underneath, reminiscent of doodles. The vibrancy of the pattern is further highlighted by the choice of the colours: red and blue, from whose contrast comes a chromaticism that results in a great expressive force. As for the background there is a deep pink that further accentuates the depth of the pattern.

Sponge by Arthur Arbesser (Printed Pattern)
In Sponge, Arthur Arbesser reinterprets one of the classics of design: black & white. However, the fashion designer chooses to break with the minimal tradition that distinguishes this trend by creating a strictly irregular pattern.  Starting from a very geometric pattern reminiscence of the game of chess, Arthur Arbesser creates a pattern that replicates the sponged effect thus acquiring organicity and dynamism.  The final effect is a pattern that finds character and expressive force precisely in the minimalism of black & white.

Traffic by DWA (Printed Pattern)
A dynamic crossroads of shapes and colors. Traffic, designed by DWA is a pattern in which to lose and find oneself, in a constant exercise of observation and search for ever-new details. Shapes and transparencies mark the rhythm of a pattern that generates a continuous, endless visual effect on the surface.

Traffic,” DWA tell us, “was born from the exercise of superimposition and subtraction of a quadrangular geometric element: an only apparently chaotic pattern, in which the rules underlying its composition are not immediately perceptible.”

The alternation of contrasting colors –  mainly yellow, lilac and purple –  also gives an almost tactile characteristic to the carpet, which seems to acquire three-dimensionality.

Kink by DWA (Printed Pattern)
In Kink, a single line formed by arcs of different sizes becomes entangled, generating a labyrinthine weave in which the eye gets lost trying to find the origin. DWA designs a pattern with a decorativist spirit, marked by a dynamic and uninterrupted flow of fluid lines that meet and overlap.  The collection’s name “Kink” comes from the English language and indicates a sharp twist or bend of a linear element, such as a thread or rope, thus recalling the pattern that characterizes the design. In a figurative sense, it can also mean eccentricity or whimsy. Finally, solid colors lend a graphic appearance to the arabesques that, as they multiply and overlap, create an infinite mesh.

Tama by Chiara Andreatti (Weaving)
Chiara Andreatti presents Tama, a chevron pattern that consists of a Japanese-inspired zigzag movement. The pattern takes the delicate woven decorations on straw and willow of vintage Japanese brooms and brings them back on a large scale, emphasizing their precious yet graceful decoration.

The pattern results in a harmonious interlocking of regular geometric shapes that create a dynamic yet light optical effect. Tama is a  wool woven surface, made with a Wilton Cut & Loop technique, in warm shades of rust and black.

Velvet by Chiara Andreatti (Weaving)
The pattern Velvet” designed by Chiara Andreatti is an immersion in shades of deep blue, lulled by the precise alternation of the different tones created on the different thicknesses that distinguish the surface. The ton sur ton pattern plays with the interweaving of overlapping corners and edges, creating a classic and elegant atmosphere, further emphasized by the three – dimensionality of the different layers.

Velvet is made of 100% wool using the Wilton Cut & Loop technique.

Cookies by Chiara Andreatti (Weaving) The new pattern “Cookies” signed by Chiara Andreatti is a decoration with an exquisitely contemporary feel.  The name is a reference to the graphic motif that sees the alternation of rounded graphics with a shape vaguely reminiscent of ladyfingers.  The graphic lines of the design create sharp, gentle geometries, resulting in a pop-inspired decor. Finally, cream, powder and black shades give a classic yet sophisticated look to the pattern.  Cookies is made of 100% wool using the Wilton Cut & Loop technique.

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