POLTRONA FRAU: THE FIVE SEASONS COLLECTION, 2025
Published by Sugar & Cream, Wednesday 14 May 2025
Images courtesy of Poltrona Frau
A Symphony of Craft, Memory, and Sensory Elegance
With the debut of its 2025 collection, Poltrona Frau invites us to step beyond the familiar rhythms of Spring, Summer, Autumn, and Winter — into The Fifth Season, a place of emotional resonance, personal ritual, and intuitive design. It is a concept that speaks not only to the changing of time, but to the transformation of the self through space, memory, and the sensual world of interiors.
Poltrona Frau Yuki Nara
Rooted in Italian heritage yet always attuned to the present, Poltrona Frau’s latest offering is a masterclass in continuity and reinvention — where enduring icons are reinterpreted, new collaborations emerge, and refined materiality becomes the language of living beautifully.
Presented by Magran Living
“Our 2025 collection is a celebration of harmony — between design, nature, and the spirit of the individual,” says CEO Nicola Coropulis. “With the Fifth Season, we explore the Japanese notion of go-gi — a state where time, space, and self find balance. It’s about creating homes that feel deeply personal and effortlessly elevated.”
Icons Reimagined
To mark the 60th anniversary of Gio Ponti’s Dezza armchair, Poltrona Frau releases a limited-edition of 60 pieces — each upholstered in Pelle Frau® leather and adorned with an exclusive digital print based on an original Ponti illustration. A collector’s piece, this edition reflects Ponti’s fascination with symbolism, hands, and the poetics of form.
Dezza Limited Edition Courtesy of Poltrona Frau Alecio Ferrari 10
Meanwhile, the storied 1919 armchair, originally designed by company founder Renzo Frau, reemerges in a capsule collection with Fornasetti. Illustrated with the Milanese atelier’s signature Ultime Notizie motif, and paired with a whimsically reimagined Isidoro trunk as bar cabinet, the collaboration blurs the lines between fine furniture and functional art.
Designing for Today
At the heart of the collection is Blisscape — a sofa designed by Ludovica Serafini and Roberto Palomba that captures the easy elegance of modern comfort. Its sculptural cushions, resting on a refined leather platform, offer an evolving landscape of relaxation, while hidden mechanisms adjust to the body’s rhythm — a quiet ode to the “perfect day” that inspired it.
In a seamless extension of the home’s serenity, the DressCove Night System marks Poltrona Frau’s entry into bedroom storage. Melding the aesthetic codes of a bespoke trunk with the modularity of contemporary living, it features leather-clad structural frames, customizable interiors, and an innovative support pole system that elevates wardrobe design into a spatial experience.
From Living Rooms to Cinematic Spaces
In collaboration with Leica, the Fidelio Multimedia Cabinet redefines the home cinema. Crafted for the Cine 1 smart laser projector, it conceals technology with architectural precision. A motorized rear panel reveals a concealed screen, while ash wood and Pelle Frau® leather finishes ensure it feels as luxurious as it is functional.
Fidelio Multimedia Cabinet x Leica Cine
Elevated Craft, Conscious Innovation
Materiality remains a cornerstone of Poltrona Frau’s evolution. The new Pelle Frau® Soulful leather, part of the eco-conscious Impact Less line, exudes richness and tactility through an advanced, low-impact tanning process. Complementing this is a new Textile Collection — with fabrics and hues tuned to the emotional chromatics of the Five Seasons.
Bedrooms Reimagined: The Duo Collection
In collaboration with Ceccotti Collezioni, the Duo Collection continues its quiet refinement of the sleeping space. The new Duo Bed — with its enveloping headboard, sculptural ash wood legs, and decorative trim — reflects the same poetic proportions as the Duo chair. The coordinated nightstand, vanity, and valet stand blend Eastern restraint with Italian craftsmanship, while fluted mirrors and sculpted drawers turn the bedroom into a gallery of touchable forms.
Fidelio Multimedia Cabinet x Leica Cine
The Table as Sculpture
The Mesa Due table by Lella and Massimo Vignelli now arrives in new elliptical proportions, its marble surface and redesigned column offering structural grace with monolithic power. Paired with new Lepli-inspired chairs — their cinched silhouettes echoing the tailored elegance of a corset — dining becomes a gesture of sculptural ritual.
Beautilities: Design in the Everyday
Under the banner of Beautilities, Poltrona Frau continues to translate its sensibility into lifestyle accessories. From Ezequiel Pini’s poetic Moonbeam and Foliage lamps, to Carlotta Fortuna’s travel bags and Giobagnara’s refined game sets and tableware, everyday moments are imbued with quiet delight.
A picnic basket becomes a celebration of leisure. A Connect Four game, clad in Pelle Frau® leather, becomes an object of visual pleasure. Even a champagne cooler becomes sculpture.
Poltrona Frau’s The Five Seasons is more than a collection — it is a design philosophy for a world that values rhythm over rush, substance over spectacle. With every curve, finish, and flourish, it invites us to inhabit our spaces more fully, more intentionally, and more beautifully.

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