HUBLOT CELEBRATES UEFA EURO 2024

Images courtesy of Hublot

Hublot Loves Football Pop-up at Plaza Senayan

Hublot is proud to announce the “Hublot Loves Football” pop-up, a celebration of the brand’s role as the official timekeeper of UEFA EURO 2024™ and the launch of the groundbreaking Big Bang e Gen3 UEFA EURO 2024™. This event will be held from July 5 to July 14, 2024, in the Main Atrium of Plaza Senayan, Jakarta.

The pop-up installation is a visual spectacle distinguished by its vibrant white and bright colors, with the “Hublot Loves Football” visual prominently displayed on a lightbox. The space is thoughtfully designed to immerse visitors in the world of football, featuring a sleek white setup adorned with dynamic visuals of Hublot’s esteemed football brand ambassador, Kylian Mbappé, and a turf that evokes the ambience of a football pitch. This unique environment reflects Hublot’s dedication to both innovation and the game.

Visitors to the pop-up will have the opportunity to engage in a variety of interactive activities, most notably the Fast Feet game. This exciting and challenging activity is designed to test participants’ football skills, particularly their accuracy and strategic kicking abilities. Participants will aim to kick the ball towards illuminated targets on a podium, with enticing prizes awarded to those who achieve a set number of ‘kicks on target’ within one minute. This game is not only a test of skill but also a celebration of the precision and athleticism inherent in football.

Presented by Som Santoso

From 2008, Hublot became the Official Watch of the UEFA EURO tournament in Switzerland and Austria. Since 2014, by providing the official watch worn by the referees and creating the fourth official’s board which, with its design that echoes that of the Big Bang, has now become an iconic sight as it signals player substitutions and extra time. 2018 was another first, with Hublot heading onto the pitch by developing the perfect working instrument for the referees in time. To help them in their tasks, the referees wore the Big Bang e, a connected watch specifically designed to assist them. Football’s legions of fans were not forgotten, with an exclusive model designed for them which provides real-time updates on the score and action and can be customised with their team’s colours. Six years later, and thanks to continuous technical developments implemented in close collaboration with the refereeing body of football’s highest governing authorities, a third version of this formidable instrument is being released.

The highlight of the pop-up is the unveiling of the Big Bang e Gen3 UEFA EURO 2024™ connected watch. This state-of-the-art timekeeper seamlessly integrates the design codes of the iconic Big Bang collection with cuttingedge technology. The 44 mm case, crafted from satin-finished and polished titanium, features Hublot’s signature sandwich construction. The scratch-resistant sapphire crystal and a rubber strap with a deployant buckle, which can be easily swapped using the patented One-Click system, ensure both durability and versatility.

“After two French victories in 1984 and 2000, I am heading to Germany with my team with the aim of winning the European Championship for a third time! In the meantime, we are preparing and getting in the party mood with Hublot, a crucial partner in the world of football that I am proud to represent. I am delighted to be able to play myself in the film “Every second counts”. I hope it will be a good omen!” Kylian Mbappe Football Player and Hublot Ambassador.

“As the first Haute Horlogerie brand to be active in the world of football, Hublot is relentlessly pursuing the commitment we made almost 20 years ago, continuing it with research into the latest technology, illustrated today by the formidable advances included in this third generation of the Big Bang e, which will be used by our partners directly on the pitch. We are delighted that Kylian agreed to be the ambassador for this new release! Join us in Germany, and may the best team win. Hublot loves football!” Ricardo Guadalupe Hublot CEO.