GUERLAIN PRESENTS: 100 YEARS OF SHALIMAR — A TIMELESS DECLARATION OF LOVE

Images courtesy of Guerlain and The St. Regis Bar Jakarta

A Century of Shalimar — Where Love Becomes Art

When Shalimar first graced the world in 1925, it wasn’t merely a fragrance — it was a declaration of love. Inspired by the legendary gardens Emperor Shah Jahan built for his beloved Mumtaz Mahal, Shalimar became the world’s first amber perfume, rewriting the language of sensuality through scent. A century later, its story continues — not as a whisper of nostalgia, but as a living legend.

To mark this extraordinary milestone, Guerlain celebrates 100 years of its iconic fragrance in Jakarta with an immersive “to sip and to breathe the eternal love of Shalimar” experience, in collaboration with The St. Regis Bar Jakarta, recently ranked #22 in Asia’s 50 Best Bars 2025. This poetic encounter invites guests into a multisensory dialogue between fragrance and mixology, where scent and taste entwine in a symphony of quiet grandeur.

Presented by Magran Living

But the heart of this centenary lies in two exceptional creations. Unveiled in September 2025, these two ultra-exclusive collector’s masterpieces embody the Maison’s unrivaled artistry and craftsmanship, bridging a century of heritage with the language of contemporary luxury.

Shalimar 100th Anniversary Exceptional Art Piece by Janaïna Milheiro
This extraordinary piece reimagines the legendary Shalimar bottle — originally designed in 1925 — through the poetic featherwork of Paris-based artist Janaïna Milheiro.

Shalimar 100th Anniversary Exceptional Art Piece by Janaïna Milheiro

Feathers, silk, and radiant hues come together in a dazzling tribute to the lush gardens of Shalimar and the flamboyant spirit of Frida Kahlo, an admirer of the scent. Every feather is meticulously placed by hand, transforming the iconic bottle into a couture objet d’art — a tangible expression of emotion, craftsmanship, and beauty.

Shalimar 100th Anniversary Exceptional Art Piece by Janaïna Milheiro

“For me, feathers are not just decoration,” Milheiro shares. “They are language. Light, vibrant, alive — just like a fragrance in motion.”

“In this piece, I wanted to capture the lushness of the gardens of Shalimar, but also the untamed, passionate spirit of Frida. It’s about freedom, love, and everything in between.”

Available in only 66 pieces worldwide, this 1.5 L bottle, accompanied by 125 ml and 30 ml formats, stands as an emblem of the Maison’s savoir-faire: an olfactory legend draped in feather couture.

Bouquet de la Mariée Exceptional Piece by Philippe Ferrandis
For the second masterpiece, Guerlain revives its legendary Bee Bottle through the hands of master jeweller Philippe Ferrandis. Wrapped in an exquisite apple tree sculpture, plated in 24-karat gold and adorned with 28 hand-enamelled blossoms, the bottle becomes a poetic symbol of love, protection, and abundance.

Bouquet de la Mariée Exceptional Piece by Philippe Ferrandis

At its heart lies Bouquet de la Mariée Extrait de Parfum — a luminous floral composition crafted as an ode to love and romance. Only 53 pieces are available worldwide, making this objet d’art as rare as it is breathtaking.

Bouquet de la Mariée Exceptional Piece by Philippe Ferrandis

“I’ve always believed that jewellery is about emotion,” Ferrandis reflects. “This piece is not about excess — it’s about creating something timeless. The apple tree is a symbol of protection, fertility, and love. What better vessel for a perfume that has carried a century of romance?”

“When I touched the Bee Bottle, I wanted to give it a second skin — something golden, radiant, protective. It’s a love story, told in gold and light.”

Ferrandis’ vision merges the finesse of French haute joaillerie with the storied elegance of Guerlain’s perfumery heritage — a timeless conversation between craft and emotion.

Where Craftsmanship Meets Eternity
These two masterpieces are not simply collector’s items; they are manifestos of excellence. They distill a century of Shalimar’s magic — its sensuality, its history, its bold femininity — into physical works of art that transcend time and trends.

To wear Shalimar is to breathe a love story. To hold these creations is to touch their souls.

Through Janaïna Milheiro’s ethereal feathers and Philippe Ferrandis’ gilded blossoms, Guerlain celebrates not only a perfume, but a legacy — a century-long love story written in scent, gold, and the quiet poetry of craftsmanship.