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Published by Sugar & Cream, Friday 02 February 2024

Images courtesy of Each of Respected Brand

Celebrate Chinese New Year

Greeting the Chinese New Year, we bid farewell to the year of the bashful rabbit and welcome a new era of brave, live dragons. Some of the world’s top watch manufacturers have created a limited edition Lunar New Year watch to commemorate the occasion, incorporating dragon themes as well as traditional Chinese colors and symbols!

Count down to the Lunar New Year with S&C‘s standout selection of “time” items.

Chopard has released an 88-piece limited edition of the L.U.C XP Urushi Year of the Dragon, an artisanal expression of luck and prosperity, marking the Chinese zodiac cycle. The dragon, the earliest creature in Chinese myths and legends, represents imperial authority, wealth, fertility, and auspiciousness. The new Year of the Dragon starts on February 10th, 2024. The watch is inspired by the legend of the legendary first Emperor of China, Huangdi, who incorporated various creatures in his coat of arms. The watch features a 39.5 mm ethical 18-carat rose gold case and an in-house L.U.C 96.17-L caliber with a micro-rotor, ensuring a slender profile of just 6.80 mm. The dial is a piece of art, decorated with Urushi lacquer, gold powder, and mother-of-pearl inlays. The dial has been hand-crafted in Japan by a world-renowned artisan specializing in the Maki-e technique for the 12th year in the Chopard Urushi story.

TAG Heur
Swiss luxury watchmaker TAG Heuer has released two limited edition watches for the Lunar New Year 2024, honoring the Year of the Dragon. The watches merge Chinese cultural richness with TAG Heuer‘s racing DNA, embodying tradition and innovation. The Chinese Dragon, a supernatural being with benevolent powers, has symbolized imperial strength and unity for thousands of years. It holds a special place in Chinese culture and embodies values like power and charisma, which align with TAG Heuer‘s spirit. The watches are crafted in rose gold and steel, paying homage to Chinese culture and the success embodied by the Chinese Dragon. The steel version features a sunray – brushed silver dial, while the rose gold version has a sunray-brushed 18K 5N rose gold-plated dial. The distinct red “azuré” subdials at 3 and 9 o’clock add a captivating contrast to the dial, mirroring the emblematic reverse panda design. A special box was designed to house the TAG Heuer Carrera Chronograph, Year of the Dragon, in the same profound red color as the watch, elevated with the Chinese Dragon symbol in an elegant beige.

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Arnold & Son
Arnold & Son is celebrating the Chinese New Year with two limited collections designed for the Year of the Dragon. The Luna Magna Red Gold “Year of the Dragon” Ripples of the Dragon is a limited edition featuring a majestic dragon and artistic crafts. The two versions of Luna Magna Red Gold’s “Year of the Dragon” include eight pieces featuring an encounter between a dragon and the moon. The year of the Wooden Dragon starts on 10 February 2024, symbolizing calm determination and negotiation. The Perpetual Moon 41.5 Red Gold “Year of the Dragon” Gold Dragon in Moonlight is another limited edition featuring an encounter between a rose gold dragon and a mother-of-pearl moon. The year of the Wooden Dragon is a year of questioning, control, negotiation, and generosity, making it an eagerly awaited celebration by Arnold & Son. The Luna Magna Red Gold “Year of the Dragon” and Perpetual Moon 41.5 Red Gold “Year of the Dragon” are a testament to the fusion of artistic craftsmanship and traditional Chinese calendars.


Piaget has launched a special capsule collection for the Lunar New Year, focusing on the Dragon & Phoenix magnetic energies. The collection, which includes 24 references, includes four high watchmaking complications, eight Metiers d’Art timepieces, and two High Jewellery secret watches. Each year, Piaget creates individual, beautifully crafted watches that homage to the zodiac sign. The new capsule collection pays tribute to the Dragon and Phoenix, a Chinese symbol of masculinity and femininity, strength and power, hope and rebirth, and ultimate harmony and balance. The collection features 10 daring designs of exceptional watches and High Jewellery pieces, including a pair of exclusive, made-to-order High Jewellery cuff watches. Each creation is filled with emotion and exuberance, channeling Maison‘s codes while celebrating Metiers d’Art and watchmaking savoir-faire.

Bell & Ross
The BR 05 Artline Dragon watch, designed by Bell & Ross, is set to launch in 2024, marking the Year of the Dragon. The watch features a unique laser engraving technique, reminiscent of a tattoo. The design incorporates graphic codes linked to tattooing, playing on light and shadow through the fineness and thickness of each stroke. The dragon, a symbol of strength, courage, and power, is also associated with benevolence, prosperity, and luck in Asian mythologies. Bell & Ross have invoked symbolic natural elements such as the sun and moon, as well as flora and fauna, such as the swallow motif. The watch pays homage to Chinese culture and its art of engraving while also pushing its mastery of watchmaking techniques. The watch’s case and integrated bracelet links are engraved individually before assembly, ensuring perfect precision and continuity of design from one component to the next. The BR 05 Artline Dragon watch is a limited edition 99-piece, showcasing Bell & Ross’s mastery of watchmaking techniques and a tribute to Chinese culture.

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