GIORGETTI MASERATI EDITION – PREVIEW MILANO DESIGN WEEK 2025

Images courtesy of Giorgetti

Design Excellence Meets Automotive Heritage

At Milan Design Week 2025, Giorgetti unveils the first steps of a collaboration with Maserati, an icon of prestige and performance. The union of these two symbols of Made in Italy has given birth to an interior collection and a bespoke car, creating a perfect marriage of timeless elegance and technological innovation.

This meeting of minds is founded upon shared values: meticulous attention to detail, the pursuit of perfection, and the desire to offer unique experiences. Both entities embody the Italian concept of “beautiful and well-crafted,” appealing to a refined, sophisticated audience that demands uncompromising quality. It is a dialogue in which each brand inspires the other, giving rise to new creative challenges and journeys.

The collection represents a voyage between myth and nature, where Neptune’s Trident – Maserati’s iconic symbol – inspires Giorgetti’s new designs. It pays homage to the harmony of the sea and the power of the winds, elements that have always guided the automotive brand’s creations.

Just as Maserati cars bear the names of powerful winds – such as the Grecale SUV – the collection immerses itself in the allure of the underwater world, evoking the mystery of sirens and the dynamism of waves. From marine depths to boundless skies, the narrative comes alive through evocative names inspired by legendary water nymphs, creatures of extraordinary beauty and strength.

Jointly designed by the creative teams of Giorgetti and Maserati, under the guidance of their respective artistic directors Giancarlo Bosio and Klaus Busse, the interior collection is distinguished by design that draws inspiration from dynamism and movement.

“The Giorgetti Maserati Edition collection does not exist as a standalone project, nor is it a simple co-branding exercise or a classic license to create a new branded collection. Instead, it interweaves naturally with Giorgetti’s collections. It brings together two identities built on shared core values, merging to create something that speaks to both worlds without belonging exclusively to either,” explains Giovanni del Vecchio, Giorgetti CEO.

The first products unveiled are the Lorelei armchair and the Teti pouf:

Giorgetti Maserati Edition – LORELEI, armchair
Design by Giorgetti R&D: 2025 Collection
A sculptural armchair that recalls the hypnotic allure of the legendary siren, capable of enchanting sailors with her bewitching song. Its soft, fluid lines evoke the movement of waves, whilst its tailored details recall the refinement of a timeless work of art.

LORELEI, armchair

A bold and distinctive frame, composed of two shells that echo the enveloping profile of car seats, united in a dynamic and refined gesture. The armchair can be entirely upholstered in leather, with a leather perimeter insert that emphasises its sinuous lines, or with a flexible wooden insert.

Presented by LeChateau Living

In the lacquered version, the flexible wooden insert adds further tactile and visual depth.

Giorgetti Maserati Edition – TETI, puof / storage unit
Design by Giorgetti R&D: 2025 Collection
A piece with organic, flowing lines, named after the sea nymph who could shape-shift and adapt at will. Its enveloping silhouette seems to mould itself elegantly into space, with graphic detail in the lower section inspired by Maserati’s signature exhaust styling.

TETI, puof / storage unit

In the pouf version, the seat rests delicately on the base and is upholstered in fabric or leather, offering a perfect balance between comfort and style. In the storage version, the upper element transforms into a transparent glass vessel, adding a touch of lightness and modernity to the structure.