GEBRÜDER THONET VIENNA UNVEILS NEW COLLECTION AT SALONE DEL MOBILE.MILANO 2025
Published by Sugar & Cream, Monday 02 June 2025
Images courtesy of Gebrüder Thonet Vienna (GTV)
Collection by Enzo Mari, Chiara Andreatti, Antenna, and GamFratesi
At this year’s Salone del Mobile.Milano, Gebrüder Thonet Vienna (GTV) reaffirms its timeless design philosophy with a bold new collection, presented in a striking monochromatic pink pavilion. Designed by Verso Studio with styling by Paola Pastorini, the stand emphasizes form and materiality, housing new and iconic pieces in a seamless dialogue between heritage and innovation.
Leading the 2025 debut is Boomerang, a desk by legendary Italian designer Enzo Mari. Originally conceived in 2001, the piece pays homage to rationalist design with a gracefully curved beechwood base and a floating tempered-glass top—clear evidence of Mari’s commitment to purity of form and function.
The contemporary spirit continues with Ellipse, a modular sofa by Chiara Andreatti. Combining asymmetrical shapes and finely crafted wood accents, including options in Vienna straw or woven leather, Ellipse blurs the line between architectural precision and organic softness—hallmarks of Gebrüder Thonet Vienna’s evolving identity.
Presented by Le Chateau Living
New York-based studio Antenna joins the collection with Kipferl, a curved, inviting dining chair originally designed for Vienna’s historic Konzerthaus. Inspired by the city’s famous crescent-shaped pastry, Kipferl translates classic bentwood techniques into a contemporary silhouette that is both familiar and forward-thinking.
Boomerang by Enzo Mari
Rounding out the novelties is Targa Petit by GamFratesi—a compact version of the celebrated Targa Lounge armchair. Designed for versatility across hospitality and residential settings, the piece retains its signature Vienna cane backrest and refined proportions, reimagined for smaller spaces.
Ellipse by Chiara Andreatti
Within the brand’s immersive pavilion, each design is showcased in context: from the soft-toned Ellipse lounge to a vibrant living room corner furnished with India Mahdavi’s Loop Lounge and Sergio Bicego’s Mon-Ile series. Visitors can also experience the contract-focused bistro area, populated with pieces by Nendo, Front, and Hoffmann, as well as the new Boomerang desk in a dedicated, contemplative space.
Targa Petit by GamFratesi
Gebrüder Thonet Vienna’s 2025 collection encapsulates the brand’s enduring legacy—where heritage techniques meet the creative visions of contemporary designers, offering an ever-evolving take on modern living.
Kipferl by Antenna

POTOCCO'S 2025 COLLECTION
Potocco's 2025 collection includes strong color contrasts, fundamental lines, and brand icons, redefining identity and bridging the indoor-outdoor living...
read more
THE NEW PULSE OF JAKARTA’S BRUNCH SCENE: BEL ÉTAGE AT THE ST. REGIS JAKARTA
Come and join the new chapter of weekend brunch at Bel Étage, The St. Regis Jakarta’s signature dining destination. The new decadent upgrade is more...
read more
PAOLO CASTELLI @ MILANO DESIGN WEEK 2025
The opening of Paolo Castelli's Milan showroom during Milano Design Week 2025 showcases a collection that blends Castelli's elegance, tradition, and...
read more
NEMO LIGHTING PRESENTS 20000 BY ALON ROTMAN AT MDW 2025
Nemo Lighting unveiled its 20000 installation concept at Milan Design Week 2025, inspired by Jules Verne's Twenty Thousand Leagues Under the Sea and...
read more
W RESIDENCE IN SOUTH JAKARTA BY MICHAEL CHANDRA
Michael Chandra, founder of MNCO Studio Design has created the W Residence with an aesthetically pleasing, practical, and pleasant home from all...
read more
A Spellbinding Dwelling
Rumah milik desainer fashion Sally Koeswanto, The Dharmawangsa kreasi dari Alex Bayusaputro meraih penghargaan prestisius Silver A’ Design Award 2017.
read more