FORNASETTI – HOUSE OF IMAGINATION AT MDW2025

Images courtesy of Fornasetti & S&C

The Real and The Imaginary Coexist in Pure Fornasetti Style

For Milan Design Week 2025, Fornasetti unveils House of Imagination—a poetic reflection on the domestic interior where dream and reality converge in the unmistakable language of the Atelier.

Transformed for the occasion, the brand’s Corso Venezia boutique becomes a surreal home, echoing both imagined spaces and the private residence of the Fornasetti family. Here, every object plays a role in a layered narrative: trompe-l’oeil illusions, archival motifs, and timeless furnishings create rooms suspended in time.

From the theatrical Architettura amphitheatre table to mirrors that multiply the warmth of the parlour, each space evokes lived-in intimacy. A quiet study, a tray-lined dining room, and a cabinet of vintage wonders form a journey that invites the visitor into Fornasetti’s singular universe—where the everyday is reimagined.

Presented by Zipblind

On the mezzanine, the new Soli e Lune collection of furniture, accessories, and scented candles makes its debut, bringing Fornasetti’s celestial symbolism into contemporary interiors. The presentation also celebrates the latest chapter in the brand’s collaboration with Poltrona Frau: re-editions of the 1919 armchair and Isidoro trunk-bar, now adorned with the Ultime Notizie motif.

Each piece offers a portal into new possibilities—inviting us to build our own House of Imagination, where art, design, and storytelling cohabit effortlessly.