FANG EYEWEAR SHOWROOM BY M-D DESIGN STUDIO

Photography Team by Yu Sunping, Xie Shuxiang, Qu Wenhao, Wu Qiyan

Art Landmark-Inspired Commercial Thinking

A pioneer in the eyewear sector, Fang’s Eyewear has transformed its historic showroom in Mayu Town, Wenzhou, Zhejiang, into a work of art. The design, which draws inspiration from astronomical theories, plays with sight and setting by utilizing 45° light angles to produce a natural triangular harmony. Subtle red shadows mix with the earthy tones, and soft membrane lighting creates a cozy glow. The structure’s beams change over time as sunlight, an invited guest, dances through it, producing a dramatic commercial experience.

Presented by Coulisse | INK

The interior embraces a flowing, harmonious design that defies strict layouts. As the driving force, light effortlessly connects functional areas while tying together visual and spatial continuity. The art bookstore, café, and showroom all work together to create a vibrant whole. In keeping with the “Light Museum” theme, the journey starts at the reception and continues inward through a sizable exhibition atrium where light and shadow bounce off geometric shapes. Visitors are drawn deeper by the aroma of coffee, which leads them through sculpted areas to a welcoming café area. A conversation between the horizontal and vertical realms of the space is sparked by climbing a staircase to the bookstore.

The design turns the eyewear showroom into a dynamic urban art landmark by incorporating a growth-oriented spirit into this commercial framework, providing strong incentives to enter and stay. By forgoing elaborate traditional gardens in favor of a sleek, postmodern design, the outdoor space serves as a prelude to the interior. While flowing ground planes and glass facades blur boundaries and blend in with the city’s architectural pulse, geometric shapes capture the essence of the site.

By connecting the interior, exterior, and surroundings into a common cultural narrative, this project reimagines commercial models from a citywide perspective. By boldly fusing urban culture, space, and commerce, the “Light Museum” is not only a brand innovation but also a lifeline for industrial cities.

Project Information
Project Name | Fang Eyewear Showroom
Project Location |  Fang Eyewear Showroom , Mayu Town, Rui’an, Wenzhou, Zhejiang, China
Project Type | Commercial Space / Exhibition Hall
Project Area | Interior: 1,300m², Landscape: 1,700m²
Design Firm | M-D DESIGN STUDIO
Firm Location | Urban Balcony Commercial Center, Wenzhou, Zhejiang
Lead Designer | Jizhong Wu
Chief Designer | Yangling Ye
Landscape Construction | Shanghai Dio Landscape Engineering & Design Co., Ltd.
Main Materials | Artistic Paint, Terrazzo, Stainless Steel
Project Completion | January 2025