EXPERIENCE THE WORLD OF BOSS AT THE LUXURY BOSS HOUSE BALI
Published by Sugar & Cream, Tuesday 21 May 2024
Images courtesy of BOSS
Guests Can Embark on A Fully Immersive Journey into The BOSS Lifestyle at The Villa
To celebrate the launch of the BOSS Spring/Summer 2024 collection, the fashion brand opens the doors of BOSS House Bali to a select group of HUGO BOSS EXPERIENCE members, VIP customers, media, and key tastemakers from the Asia-Pacific region. Some of Indonesian VIP celebrities who have enjoyed this exclusive stay include Angga Yunanda, Ibrahim Risyad, Luna Maya, Maxime Bouttier, and Refal Hady.
Starting on April 17, BOSS has been taking over a stunning villa built by the architect Alexis Dornier and turn it into BOSS House Bali: an immersive space to showcase, experience, and enjoy the 24/7 BOSS lifestyle. An architectural expression in harmony with traditional and contemporary design aesthetics, the six-bedroom BOSS House Bali presents views of a countryside landscape as guests relax and rejuvenate by a turquoise pool, accessorized by a water slide that spirals skyward and connects to the upper floor.
The villa seamlessly blends contemporary architecture with organic materials, offering a unique retreat for those seeking luxury and exclusivity. The entirety of the space is crafted to evoke a sense of empowerment, inviting guests to “Feel the Power Within”. As a sanctuary for creativity and selfdiscovery, the villa also embodies the ethos of #BeYourOwnBOSS, championing a life defined by selfdetermination, confidence, and authenticity.
Presented by Melandas Indonesia
Guests can embark on a fully immersive journey into the BOSS lifestyle at the villa, where every corner offers a 360-degree experience. Upon arrival, guests are greeted with an opulent display of BOSS The Collection Parfum on a side table, offering a moment to indulge in BOSS fragrances when entering and departing. Adding to the warm welcome, BOSS House Bali’s very own resident French bulldog will also be there to greet guests, adorably attired in BOSS dog accessories, ensuring a charming start to every stay. Within each of the six exclusive rooms, guests encounter an array of curated products from the Spring/Summer 2024 collection. From essential eyewear to signature bedding, sumptuous bathrobes and towels to branded stationery, BOSS House Bali promises to be a destination where guests can unwind, recharge, and embrace the essence of modern luxury. Rejuvenating activities, including yoga, spa treatments, and bespoke dining experiences, are enhanced by the delicate scents of Geranium, Rose, and Saffiano – each note an homage to the evocative fragrances of BOSS The Collection.
Exclusive access begins April 17 through July 31 for selected, invited guests. Rooms are available for reservation from June 16 to August 31. Come and stay, and discover your true BOSS spirit at the inaugural BOSS House Bali, the first of its kind in Southeast Asia. Explore the dedicated BOSS House Bali page on hugoBOSS.com to delve deeper, shop exclusive products, book stays, and participate in an online giveaway.
Those unable to join will have an opportunity to explore the BOSS House Bali Virtual Experience globally on hugoboss.com, launched on April 17.
BOSS House Bali – L.A Aguinaldo (philippines), Ibrahim Risyad, Angga Yunanda, dan Ly Qui Khanh (Vietnam)
BOSS House Bali – Refal Hady, Luna Maya, dan Maxime Bouttier
Images courtesy of BOSS
Guests Can Embark on A Fully Immersive Journey into The BOSS Lifestyle at The Villa
Untuk merayakan peluncuran koleksi Spring/Summer 2024, BOSS membuka pintu BOSS House Bali kepada sekelompok anggota HUGO BOSS EXPERIENCE terpilih, mulai dari pelanggan VIP, media, hingga key tastemakers dari kawasan Asia Pasifik. Beberapa selebriti VIP yang telah menikmati pengalaman menginap eksklusif ini antara lain Angga Yunanda, Ibrahim Risyad, Luna Maya, Maxime Bouttier, dan Refal Hady.
BOSS House Bali adalah sebuah vila menakjubkan yang terletak di jantung pulau Dewata, yang dibangun arsitek visioner Alexis Dornier. Sejak tanggal 17 April, BOSS mengambil alih dan mengubahnya menjadi BOSS House Bali: sebuah area yang dirancang secara imersif untuk memamerkan, menghidupkan, dan menikmati gaya hidup BOSS sepanjang hari.
Dibangun dengan estetika desain tradisional dan kontemporer, BOSS House Bali dengan enam kamar tidur menghadirkan pemandangan lanskap pedesaan dan kolam berwarna biru kehijauan, dilengkapi dengan seluncuran air yang berputar ke atas dan terhubung ke lantai atas. Para tamu dapat mengharapkan pengalaman liburan yang tak terlupakan, mulai dari santapan gourmet dan kelas memasak, hingga lokakarya kesehatan, spa dan petualangan outdoor. Sebagai tempat perlindungan kreativitas dan penemuan diri, vila ini mewujudkan etos #BeYourOwnBOSS, sebuah kepercayaan untuk memperjuangkan keaslian dan kehidupan yang dijalani sesuai dengan keinginan sendiri.
Presented by Melandas Indonesia
Bintang atraksi adalah The BOSS House Bali Virtual Experience yang dapat diakses di website Hugo BOSS. Sebuah aktivasi digital yang diluncurkan bertepatan dengan pembukaan BOSS House Bali, yang dibuat untuk memperluas jangkauan dan menghadirkan pengalaman unik kepada audiens di seluruh dunia. Dunia digital BOSS ini menawarkan kesempatan langka untuk pengunjung menjelajahi setiap sudut BOSS House Bali hingga 360 derajat, serta menikmati pengalaman berbelanja produk-produk BOSS yang telah dikurasi secara virtual.
Cukup satu klik dan fans BOSS dapat memasuki area villa dan menjelajahi showroom yang menampilkan koleksi Spring/Summer 2024 serta kategori luas produk BOSS. Selain pakaian pria dan wanita, terdapat rangkaian alas kaki, pakaian renang, line kacamata, koleksi aksesoris dan parfum, koleksi liburan, hingga perlengkapan tidur dan alat tulis bermerek BOSS. Fans BOSS dapat melihat detail setiap produk dan menambahkan item ke keranjang belanja. Tamu yang tertarik menginap di BOSS House Bali juga dapat booking di sini. Akses eksklusif untuk tamu undangan terpilih dimulai dari 17 April hingga 31 Juli, sedangkan kamar tersedia untuk reservasi dimulai dari 16 Juni hingga 31 Agustus.
“Di BOSS, kami berkomitmen untuk membina hubungan dengan audiens kami melalui perpaduan gaya, teknologi, dan inovasi. Kami ingin dekat dengan konsumen, memastikan bahwa kami selalu mengikuti perkembangan ritel modern yang senantiasa berubah untuk menjaga relevansi. Musim demi musim, kami terus mengandalkan inovasi demi menemukan cara baru untuk lebih dekat dengan konsumen dan juga mempelajari mereka lebih dalam. Salah satunya dengan meningkatkan pengalaman berbelanja yang mengganggu norma, menggabungkan esensi etos merek kami dengan kemajuan digital mutakhir,” ujar Nadia Kokni, selaku Senior Vice President Global Marketing and Brand Communications di HUGO BOSS.
BOSS House Bali – L.A Aguinaldo (philippines), Ibrahim Risyad, Angga Yunanda, dan Ly Qui Khanh (Vietnam)
BOSS House Bali – Refal Hady, Luna Maya, dan Maxime Bouttier
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