dSEGNI x MILAN DESIGN WEEK 2025
Published by Sugar & Cream, Friday 23 May 2025
Images courtesy of dSEGNI
A Dialogue Between Traces and Space: Immersive Experiences in Design, Fashion, and Sustainability
Milan Design Week 2025 will feature the dSEGNI concept store at Via dei Bossi 2, from 7 to 13 April, transforming into a creative hub where design, fashion, and sustainability intersect through immersive installations and exclusive collaborations.
Winetag – Narni lunch | Narni dining
The space will take visitors on a journey through materials, innovation, and craftsmanship, exploring the relationship between tradition and contemporary creativity. Fashion and design will intertwine, shaping new creative narratives through groundbreaking installations and collections.
Winetage – Vinci
1 | Winetage
Winetage transforms fine oak barrels, once used for aging wine, into exquisite furniture pieces that resonate with rich stories. Each creation honors the history and essence of these woods, celebrating the transformative power of time through design.
Presented by Magran Living
Winetage x Luca Faloni: When Wine Becomes Design
In this captivating installation, Luca Faloni’s Spring-Summer collection brings the rich shades of wine to life. Central to the scene is the Arele, the Winetage chaise longue, made from oak staves of Tommasi Winery barrels, symbolizing Amarone della Valpolicella and harmonizing with the brand’s luxurious fabrics.
Winetage – Nuri | Flussio | Ales | Mise-en-Rose
Winetage Experience offers visitors the chance to explore the chromatic power of wine through painting on oak panels, observing how the wood absorbs color and retains hues over time. The interactive mood board also showcases the upcycling process of discarded wine barrels, transforming them into functional design objects.
Winetage – Bosa
2 | Elli x Karim Rashid: A New Paradigm of Sustainable Design
Tork is an inspiring collection of tables, coffee tables, and stools, born from the collaboration of renowned designer Karim Rashid and the innovative Italian furniture start-up Elli Design. Infused with the fluidity of nature, each piece is expertly crafted using 3D-printed biopolymers, reimagining the principles of circular design and eco-luxury.
Winetage – Pienza | Trevi
This special edition highlights color, which is a key part of Karim Rashid’s style. Renowned airbrushing artist Max77Design, known for his work in motorsport, adds bold visuals to the project. The glass tabletop enhances the three-dimensional shapes and invites interactions with the design.
Winetage – Alba
Visit Fuorisalone 2025 to see the collection reimagined for dSEGNI, focusing on the theme of contamination—a mix of art and design, innovation and tradition, and sustainability and technology.
Elli x Karim Rashid – Tork stool
“Through my work, I seek to create sensory experiences that connect people. I believe that form must inform function, and that design can transcend boundaries.” – Karim Rashid –
Elli x Karim Rashid – Tork table
The blend of cutting-edge technology and rigorous experimentation transforms design, creating a dynamic aesthetic that embraces circularity and promotes material innovation for a more sustainable future.

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