BEATING THE FAKES: TOM DIXON UNVEILS UNBEATEN

Images courtesy of Tom Dixon Studio

A contemporary twist with hand-spun and hand-brushed aluminium designs.

First introduced in 2005, the Beat Lamp by Tom Dixon has become one of the most iconic lighting designs of the 21st century. Its success is rooted in its distinctive design, high-quality craftsmanship, and cultural significance, which resonate with both the design industry and consumers worldwide.

Fast forward 20 years, and despite their enduring popularity, the Beat Lamp has become one of the most widely imitated products, available in large quantities from online resellers in a thinly and poorly finished alloy. To challenge the massive imitations of Tom Dixon’s designs, Tom Dixon Studio has introduced the UNBEATEN Collection showcasing a contemporary twist with hand-spun and hand-brushed aluminium designs.

Presented by Zipblind

The Unbeaten emphasizes the raw beauty of aluminium, featuring thicker metal and enhanced illumination.

The Unbeaten range includes various pendant shapes—Flat, Tall, Fat, and Waist—as well as floor and table lamps, all designed to integrate seamlessly into diverse interiors. Each piece is crafted by skilled artisans in Moradabad, India, in facilities certified for quality and environmental management. Notably, the Unbeaten collection is priced more affordably than the original Beat series, making high-quality design accessible to a broader audience.

The Unbeaten collection aims to counteract the proliferation of knock-offs and provide consumers with authentic, quality alternatives.