THE FORNASETTI PANETTONE
Published by Sugar & Cream, Monday 18 November 2024
Images courtesy of Fornasetti
Fornasetti has Chosen Davide Longoni to Combine Artistic Flair
Within a month we shall reach the glorious festive seasons. So what’s new from Fornasetti?
For the fifth consecutive year, Fornasetti is entrusting Davide Longoni‘s bakery with the production of its panettone, recognising in this outstanding Milanese bakery some of the values that are key to the Atelier, such as the revival of traditional craftsmanship and the use of high-quality raw materials.
From the stone-ground flour to the sourdough starter, every ingredient is carefully selected and processed to create a product that blends creativity, research, and experimentation. The Fornasetti panettone recipe recaptures the traditional ingredients of the Milanese cake, including sultanas, candied orange, and citron peel. But what gives the Fornasetti panettone its unmistakable flavour is saffron, added to the dough in pistils to make the product unique.
Presented by Zipblind
The fruit of a slow process that takes several days and includes maturing, kneading, and rising the Fornasetti panettone is packaged in an exclusive cylindrical box made from embossed paper decorated with some of the Milanese Atelier’s best-known motifs. Around the circumference, devotees will recognise the ‘Pompeiana’ decoration, which became part of the Atelier’s catalogue via the screen of the same name created by Piero Fornasetti in 1951. Slender columns frame illusory spaces inhabited by classical statues, which can be traced back to the frescoes of Pompeii with their warm, bold colour contrasts. The architectural theme, like the trompe l’oeil effect, is a constant in the decorations on Fornasetti panettone boxes, these Pompeian frescoes joining other previously used decorations. On the lid of the box is ‘Il Re Sole’, an anthropomorphic sun, designed by Piero Fornasetti for a tray in the 1950s, which will majestically illuminate any festive table.

LOUIS VUITTON HOME COLLECTIONS 2025: A NEW CHAPTER IN THE ART OF LIVING
Louis Vuitton unveils The Home Louis Vuitton Collection 2025 entering a new chapter in its history – a complete lifestyle universe.
read more
JOHN HARDY X BILLIE EILISH & FINNEAS: REDEFINING DIAMOND JEWELRY WITH A CONSCIENCE
John Hardy, Billie Eilish, and Finneas usher a new era where sustainability becomes the ultimate expression of luxury.
read more
BAR KUN, KYOTO: WHERE STILLNESS MEETS DESIGN
Nature, architecture, and Ritzwell elegance—Bar Kun in Kyoto is where stillness meets design
read more
THE LANGHAM, JAKARTA MARKS FOUR YEARS WITH A WEEK OF GIVING BACK
The Langham, Jakarta marks its 4th anniversary with a week dedicated to gratitude, unity, and community impact.
read more
W RESIDENCE IN SOUTH JAKARTA BY MICHAEL CHANDRA
Michael Chandra, founder of MNCO Studio Design has created the W Residence with an aesthetically pleasing, practical, and pleasant home from all...
read more
PELUNCURAN PERDANA LEGANO HOME MENGGANDENG AGAM RIADI DI ST REGIS RESIDENCE JAKARTA
Peluncuran perdana LEGANO HOME menggandeng Agam Riadi di St. Regis Residence Jakarta: menyatukan kemewahan dan jiwa dalam sebuah ruang.
read more