THE FORNASETTI PANETTONE
Published by Sugar & Cream, Monday 18 November 2024
Images courtesy of Fornasetti
Fornasetti has Chosen Davide Longoni to Combine Artistic Flair
Within a month we shall reach the glorious festive seasons. So what’s new from Fornasetti?
For the fifth consecutive year, Fornasetti is entrusting Davide Longoni‘s bakery with the production of its panettone, recognising in this outstanding Milanese bakery some of the values that are key to the Atelier, such as the revival of traditional craftsmanship and the use of high-quality raw materials.
From the stone-ground flour to the sourdough starter, every ingredient is carefully selected and processed to create a product that blends creativity, research, and experimentation. The Fornasetti panettone recipe recaptures the traditional ingredients of the Milanese cake, including sultanas, candied orange, and citron peel. But what gives the Fornasetti panettone its unmistakable flavour is saffron, added to the dough in pistils to make the product unique.
Presented by Zipblind
The fruit of a slow process that takes several days and includes maturing, kneading, and rising the Fornasetti panettone is packaged in an exclusive cylindrical box made from embossed paper decorated with some of the Milanese Atelier’s best-known motifs. Around the circumference, devotees will recognise the ‘Pompeiana’ decoration, which became part of the Atelier’s catalogue via the screen of the same name created by Piero Fornasetti in 1951. Slender columns frame illusory spaces inhabited by classical statues, which can be traced back to the frescoes of Pompeii with their warm, bold colour contrasts. The architectural theme, like the trompe l’oeil effect, is a constant in the decorations on Fornasetti panettone boxes, these Pompeian frescoes joining other previously used decorations. On the lid of the box is ‘Il Re Sole’, an anthropomorphic sun, designed by Piero Fornasetti for a tray in the 1950s, which will majestically illuminate any festive table.

DIOR JEWELLERY – NEW DIORETTE CREATIONS
The Diorette collection honors Christian Dior in Milly-la-Forêt, featuring Victoire de Castellane's joyful simplicity in jewelry pieces, crafted using...
read more
NEW (TOILETRY) BAGS FROM SIEGER BY SOULEWAY
SIEGER by Souleway is introducing a stylish toiletry bag to its handmade canvas bag collection, available in two sizes and seven extravagant designs. It...
read more
MARUNI COLLECTION 2025 AT SALONE DEL MOBILE.MILANO 2025
Sneak peek Maruni Collection 2025 that will presented at Salone del Mobile.Milano 2025, Fiera Milano in Hall 22, Stand A16 from April 8 - 13, 2025.
read more
SAMSUNG PERKENALKAN GALAXY A SERIES TERBARU DENGAN FITUR AWESOME INTELLIGENCE (AI)
Ada yang baru dari Samsung! Untuk pertama kalinya, Samsung memperkenalkan fitur Awesome Intelligence (AI) secara eksklusif pada rangkaian Galaxy A Series...
read more
FONTANAARTE AT MDW 2025
FontanaArte will showcase an exclusive installation, "Sempre Blu," during Design Week 2025 in Milan, featuring Daniela Puppa and Franco Raggi, balancing...
read more
OPPO INDONESIA, MASTERCARD, DAN YCAB FOUNDATION MERAYAKAN UMKM PEREMPUAN UNGGUL DALAM LITERASI FINANSIAL DAN DIGITAL
OPPO Indonesia bersama Mastercard dan YCAB Foundation menggelar acara Penutupan dan Penyerahan Hadiah Program Power Up The Woman MSMEs (pelatihan intensif...
read more
W RESIDENCE IN SOUTH JAKARTA BY MICHAEL CHANDRA
Michael Chandra, founder of MNCO Studio Design has created the W Residence with an aesthetically pleasing, practical, and pleasant home from all...
read more
A Spellbinding Dwelling
Rumah milik desainer fashion Sally Koeswanto, The Dharmawangsa kreasi dari Alex Bayusaputro meraih penghargaan prestisius Silver A’ Design Award 2017.
read more