MOOOI PRESENT “A LIFE EXTRAORDINARY”
Published by Sugar & Cream, Friday 05 May 2023
Images courtesy of Moooi
Milan Design Week 2023 Preview
Press Preview: Monday 17.04.2023; 5PM – 8PM
Exhibition Dates: 18.04.2023 – 23.04.2023
Salone dei Tessuti, Via S. Gregorio 29 (20124, Milan – IT)
Moooi presents “A Life Extraordinary” during Milan Design Week 2023. As we embark on a new era of design and innovation, Moooi is dedicated to exploring the intersection of technology and humanity. Moooi believes that by embracing both physical and digital realities, we can create experiences that are not only technologically advanced but also deeply human and personal. Through innovative, multi-sensorial, and imaginative designs, they aim to interweave the physical and digital in a way that is both poetic and practical.
Marcel Wanders and Robin Bevers
Presented by Som Santoso
For “A Life Extraordinary 2023”, Moooi partners with EveryHuman™ to create a bespoke interior fragrance experience fuelled by AI that will be the centerpiece of their presentation. EveryHuman™ created the world’s first public AI scent design experience: Algorithmic Perfumery. Using an algorithm, they build personal home based on a person’s answers in a questionnaire. Moooi continues to use technology to tap into unexplored areas of personalisation for designing our lives and homes. Where every human can create new things that are relatable but completely unexpected at the same time. As to lead every human to a more creative and customized life, A Life Extraordinary.
Besides a tech-fuelled experience, Moooi will also present new product designs, lifestyle collections, and collaborations during Milan Design Week 2023. The lifestyle brand also further expands their multi-sensorial narrative by deepening their exploration of sound.
For twenty years, Moooi has inspired and seduced the world with sparkling and innovative designs. The venture founded in 2001 is currently led by Marcel Wanders and Robin Bevers. Moooi is named after the Dutch word for beautiful – Mooi. The third ‘O’ in the brand name stands for an extra value in terms of beauty and uniqueness. Moooi does not tell designers what to do, but listens to what designers want to make, and realizes their dreams. Eclectic and always on the edge of commercial reality and cultural interest. To trigger, to create conversation pieces which make your environment more special, a life extraordinary.
Moooi.com / @moooi
KNOLL | NEW COLLECTIONS AT SALONE DEL MOBILE 2023
Knoll to debut new brand pavilion and refreshed design direction at Salone Internazionale del Mobile 2023.read more
RIVA 1920 PREVIEW AT SALONE DEL MOBILE.MILANO 2023
Riva1920 gladly invites you to the 61st Salone del Mobile in Milan, where worldwide designers will display new collections and best sellers constructed of...read more
DIOR MEN’S BEACH CAPSULE
Discover the exclusive surf wetsuit, born of a creative dialogue with Vissla and manufactured in Japan by Yuto Kudo.read more
KLOPF ARCHITECTURE: SAN FRANCISCO MODERN VIEW HOUSE
A charming mid-century modern house in San Francisco by Klopf Architecture (remodel the interior with some minor exteriors), Blending modern, minimal...read more
davide groppi UNVEILS NOVELTIES 2023
Discover davide groppi's Novelties 2023, an exhibition of work characterized by purity, sparkles, transparencies, and irony, at Euroluce, Hall 13 stand...read more
EGOITALIANO AT MILANO DESIGN WEEK 2023
Egoitaliano participates in the Salone del Mobile.Milano presents technology through imaginary and immaterial realms, with the concept of Reality is...read more
Unik dan dinamisnya rancangan arsitektur Rumah Palem, karya arsitek Andra Matin tidak lepas dari diplomasi dengan keberadaan posisi pohon palem yang...read more
The Genius Loci of Alex Bayusaputro
Designer Alex Bayusaputro, the winner of the Designetal Design & Architecture 2014 award in London is always on the move with his design as well as his...read more
Andreas Zhu Salon & Beauty Lounge Whimsical Affection
Terinspirasi dari keindahan kota Paris membuat salon baru milik make up artist ibukota ternama, Andreas Zhu, menjadi ruang pesona eksklusif.read more