KETTAL AT SALONE DEL MOBILE.MILANO 2024

Images courtesy of Kettal

Designed by Patricia Urquiola

This year our stand for Salone del Mobile was designed by Patricia Urquiola with a reductionist approach, featuring sparse columns within expansive open spaces. These massive columns, resembling ruins, evoke a sense of decadence and the passage of time.

Presented by Coulisse | INK

Externally, the stand captivates with openings filtered by foliage, creating an appealing interplay of visibility and concealment to pique visitors’ curiosity.

Upon entering, a harmonious dialogue between finishes and products unfolds, with the booth’s colors seamlessly complementing the showcased items. This architectural envelope not only serves as a backdrop but also becomes functional to the exhibition, embodying a neutral yet purposeful aesthetic.

The space is divided into a section for outdoor furniture and one for office furniture. Within these sections, the design language remains consistent, with a unifying aesthetic. For the outdoor section, greenery creates a natural ambiance, while in the indoor area, the curtains elegant curtains contribute to a refined atmosphere.

On the roof, circular canopies with lights illuminate the showcased design pieces, emphasizing their importance and highlighting their qualities.