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FONDAZIONE PRADA PRESENTS THE EXHIBITION “ROLE PLAY”

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Published by Sugar & Cream, Wednesday 02 February 2022

Images courtesy of Fondazione Prada

19 February – 27 June 2022 at Osservatorio, Milan

Fondazione Prada presents “Role Play”, an exhibition curated by Melissa Harris, from 19 February to 27 June 2022 at the Osservatorio in Milan.

Comprising a selection of photographic, video and performing works by 11 international image-based artists, this project explores the notions of the search, projection and invention of possible alternative identities, hovering between authentic, idealized, and universal selves. Playing with gender tropes, stereotypes, sense of place, and future perspectives, the artists who make up “Role Play” interrogate individuality as we know it and as it might be. Role- playing, creating alter-egos, and proliferation of selves are possible strategies for understanding each individual’s essence and persona.

As underlined by Melissa Harris, “Since the early twentieth century, projects engaging role- play have further contemplated identity, liberating artists to gender-bend and time-travel and envision their selves in myriad ways, in turn reflecting on their very is-ness—even when that is in flux. An alter ego, persona, or avatar may be aspirational; it may relate to one’s personal and cultural history and sense of otherness; it may be a form of activism, or a means of maneuvering through entrenched, even polarized positions, toward empathy: putting oneself in another’s shoes.

Since its invention, one of the most suitable visual languages to investigate otherness is undoubtedly photography. Through different genres —portrait, self-portrait, reportage— and alternative approaches —from narrative to conceptual research— photography is the ideal medium for self-reflection, given its objective nature and thus its perceived authenticity. The evolution of photography, its transformation in filmic languages, the widespread diffusion of online social communities and virtual platforms, the future developments of the Metaverse and the subsequent emergence of digital avatars have intensified the urgency to explore self and others through role-playing, reinforcing our obsession with alternative selves.

Role Play” features works by artists Meriem Bennani, Juno Calypso, Cao Fei, Mary Reid Kelley and Patrick Kelley, Beatrice Marchi, Darius Mikšys, Narcissister, Haruka Sakaguchi & Griselda San Martin, Tomoko Sawada, Bogosi Sekhukhuni, and Amalia Ulman in a light installation project, conceived by the creative agency Random Studio for the two exhibition floors of Osservatorio.

The video by Meriem Bennani (b. 1988, Rabat, Morocco), Guided Tour of a Spill (CAPS Interlude) (2021), is defined by the artist as “a speculative documentary set in the future where every member of the cast (most of them being family members) play themselves, but have to role-play as if they were in the future and on an island called the CAPS”. This work is a mashup of amateur videos from Moroccan and Middle Eastern online channels combined with Getty footage and heterogeneous materials from her audiovisual archive. It is part of her extended project Life on the CAPS, focused on a fictional island in the middle of the Atlantic that becomes a place of diasporic culture and resistance.

Meriem Bennani

Juno Calypso (b. 1989, London, UK) with her photographic series What To Do With a Million Years? (2018) documents a mansion entirely decorated with pink elements and built underneath Las Vegas in the 70s to shelter in case of a nuclear attack. The house is a simulated environment currently owned by a mysterious group attempting to achieve immortality and eternal youth.

Juno Calypso

The figure of the cosplayer (a young individual dressed as a game character) is at the centre of the video of the same name made in 2004 by Cao Fei (b. 1978, Guangzhou, China). This cinematic work is an experiment that employs a surrealistic plot to give its protagonists the ability to traverse the city at will and to engage in combat within their imaginary world. They expect their costumes will grant them true magical power, enabling the wearer to transcend reality and put themselves above all worldly and mundane concerns.

Cao Fei

Mary Reid Kelley (b. 1979, Greenville, South Carolina, US) and Patrick Kelley (b. 1969, Minneapolis, Minnesota, US) evoke through their video The Rape of Europa (2021) two parallel worlds —mythological (Europa’s, as suggested by Titian in 1562 and inspired by Ovid’s Metamorphoses) and historical— while addressing the subjugation and exploitation of women in the process. Never heavy-handed, their humor and poetics also consider some of the contradictions of white feminism.

Mary Reid Kelley & Patrick Kelley

Beatrice Marchi (b. 1986, Gallarate, Italy) presents her new project Immaturity, maturity and Christmas (2021-22), consisting of a video and a performance focused on one of her alter- egos, Katie. The ambiguous characters invented and interpreted by the artist address existential and social issues while ironically challenging traditions and gender stereotypes. As explained by the artist, “Katie would like to be a coherent person. She would never want to change in body or mind; she would not want to fit in with the adult world; she would want to stay young and behave throughout her life as she did during her adolescence: as a mean girl.

Beatrice Marchi


Presented by MOIRE Rugs

The photographic series by Darius Mikšys (b. 1969, Kaunas, Lithuania) titled A Piece for A Peace (2006) results from an online game performance in which the artist attempted to raise his leadership by offering players to do a group photo session.

Darius Mikšys

Artist and performer Narcissister (US) works at the intersection of contemporary dance, visual art, and activism. “Role Play” includes her most recent video, Breast Work (2020), the trailer to her autobiographical film, Narcissister Organ Player (2018) and, as well as a selection of her masks. Narcissister Organ Player premiered at Sundance Film Festival and the Locarno International Film Festival and is a hybrid performance/documentary work. It explores how ancestral and familiar data is stored in our bodies, impacting the lives we lead. Breast Work is an activist short film investigating how prohibitions on female toplessness are grounded in fear of and desire to control the female body.

Narcissister

Typecast (2019) is a satirical portrait series by documentary photographers Haruka Sakaguchi (b. 1973, Osaka, Japan) and Griselda San Martin (b. 1978, Barcelona, Spain), addressing the lack of diversity in the US entertainment and film industry. While ethnic minorities constitute nearly half of the US population, only 14% of leading roles have been played by people of colour. To highlight this reality and reflect on racial bias perpetuated by media representation, they photographed actors embodying the typecast roles offered frequently and parts they aspire to play.

Haruka Sakaguchi & Griselda San Martin

For her photographic series, OMIAI♡ (2001), Tomoko Sawada (b. 1977, Kobe, Japan) transformed herself —through the aid of costumes, wigs, make-up, and weight gain— into thirty different characters. These portraits mimic photographs traditionally produced as part of the Japanese custom of omiai, or the first meeting of couples whose marriages are being arranged, during which families exchange pictures of their children in the hope of finding a suitable partner for them.

Tomoko Sawada

Consciousness Engine 2: absentblackfatherbot (2013) by Bogosi Sekhukhuni (b. 1991, Johannesburg, South Africa) is a two-screen video installation that simulates the artist’s relationship with his estranged father as part of his ongoing investigation into human consciousness in an age of digital networks. The avatars of the two speakers, two disembodied heads, animated in 3D, bring to life with robotic voices an intense conversation drawn from Facebook chats that took place when the artist was eighteen years old.

Bogosi Sekhukhuni

Amalia Ulman (b. 1989 Buenos Aires, Argentina) described Excellences and Perfections (2014) as “a 5 month online durational performance, constructed from images, videos, captions and comments. Instagram here served as a stage for me to exist as a character, to role-play.” This scripted online work investigated the aestheticization of everyday life in social media through the careful use of sets, props, and communication strategies. The project was only announced as an artistic performance afterwards, further blurring the boundaries between the authentic and the artificial, reality and its stereotypical representation.

Amalia Ulman

Role Play” will generate its own “alter-ego” at Prada Aoyama Tokyo in the form of another show including works by Juno Calypso, Beatrice Marchi, Haruka Sakaguchi and Griselda San Martin, Tomoko Sawada, and Bogosi Sekhukhuni. Prada will present this second exhibition in Tokyo from 11 March to 20 June 2022 with the support of Fondazione Prada.

The project is accompanied by an illustrated publication in the Quaderni series, published by Fondazione Prada, including an imagined text by Rrose Sélavy (Melissa Harris) and visual and written contributions by all the artists involved in “Role Play.”

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