DIOR Transform Aveneu Montaigne Boutique into One Giant Poster
Published by Sugar & Cream, Monday 30 July 2018
Text by Auliya Putri, Photography by Raphaël Dautigny
A Celebration of Young People
Tidak hanya dari segi fashionnya yang memiliki koleksi baru, butik ikonik DIOR di Avenue Montaigne juga mengalami perombakan pada tampilannya sesuai dengan tema yang di ambil pada koleksi terbaru Autumn/Winter 2018-2019 Ready-To-Wear. Dimana Maria Grazia Chiuri mendapat inspirasi utamanya dari sebuah protes yang dilakukan pada tahun 1968 – dengan cita-cita yang kuat demi adanya perubahan sosial terhadap wanita pada saat itu.
Seluruh dinding tertutupi dengan slogan yang dikeluarkan pada protes itu; misalnya saja ‘Women Empowerment’, ‘Youthquake’ (sebuah gerakan yang diprakarsai oleh Diana Vreeland), ‘Beauty is in the street’, dan ‘Women’s Rights are Human Rights’. Dan salah satu yang paling terkenal ialah ‘C’est Non, Non, Non et Non!’, slogan yang sudah muncul terlebih dahulu pada scarf Miss Dior, yang diperlihatkan kembali pada oversized sweater di dalam koleksi terbaru ini.
Take a look at the timelapse video this project:

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