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antoniolupi AT SALONE DEL MOBILE 2025

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Published by Sugar & Cream, Friday 20 June 2025

Images courtesy of antoniolupi

New Material Visions: Speaks Not Only of Style, but of Pure Emotion
antoniolupi creates trends rather than merely following them. The Tuscan brand, renowned for its sophisticated scenography and deep attention to materiality in technological research, makes a bold comeback to Salone del Mobile 2025, pushing the boundaries of minimalism.

Design is reduced to its most basic form in this presentation, achieving the pinnacle of formal purity. The true champions of a “less is more” aesthetic are matter and water, as every unnecessary component disappears.


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Pure emotion is what the new collections are all about, not just fashion. While AL Studio’s Fortepiano represents a stunning explosion of material in its purest form, Giorgio Rava’s Lineadacqua celebrates a return to the primordial force of nature. While Streetlight improves the essence of Street with a more whimsical approach, Neolitico evokes the archetype of the washbasin. And lastly, Oasi, the new bathtubs that make wellbeing a truly customized experience.

By questioning conventional notions, antoniolupi is reinventing design. They use creative ideas and attention to detail to create distinctive bathroom spaces. Bathrooms look and feel better thanks to this new creative era.

The simplicity of materials is emphasized in modern design. The goal of this strong and unambiguous aesthetic is to simplify things. This spirit is personified by antoniolupi, who is fearless, distinctive, and committed to excellence.

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