KARIMOKU CASE AT THE SALONE DEL MOBILE.MILANO 2024

Images courtesy of Karimoku Case (photography by Jonas Bjerre Poulsen)

Exceptional Interiors of The Exhibition Space

Five years after its debut, Karimoku Case, the Japanese brand that develops furniture designed for architectural projects, presented its third large-scale exhibition at the Salone del Mobile.Milano in Rho Fiera from 16 to 21 April 2024. Karimoku Case was launched in 2019 by Karimoku, Japan’s leading manufacturer of wooden furniture, with Danish design studio Norm Architects as design director and Japanese architect Keiji Ashizawa as designer.

At the Milano Salone, Karimoku Case occupied a space about 160 m2. The entire space displayed the world of Karimoku Case using the latest items designed for CASE 9 “BELLUSTAR TOKYO” and CASE 10 “Azabu Hills Residence”, as well as specially selected items from the previous collections.

The theme of the space is “natural contrasts” under the direction of architect Keiji.  The space consists of six zones based on home, office and hospitality concepts, and will have a modern interior design, interwoven with traditional Japanese materials such as Washi paper. To create a natural contrast with the dark tones of the venue, each area is furnished with three different colors: pure oak, smoked oak, and a new standard color, zelkova brown.

Presented by Coulisse | INK

The entrance design is inspired by the “engawa”, the space between the outdoors and the garden serves as a passageway.

The booth will be divided into six zones, where the three designers of Karimoku Case will showcase not only the furniture they have designed for the actual architectural project, but will also present furniture design for a variety of uses, such as residential, office and hospitality spaces. These include the seven pieces of furniture designed by Norman Foster for CASE 07 residential project, who emphasizes “Furniture plays a fundamental role in integrating and harmonizing spaces, giving flexibility to the domestic environment”.

As last year, Yumi Nakata, a stylist, supervised the styling of the booth. The booth decorated with works by a Japan-based ceramic artist to fully express the three main values of Karimoku Case: reverence for serene beauty, rich expression of materials, and timeless fascination.

“The material palette is composed of wooden smoked oak lamellas, textured walls and Japanese paper cladding blended into a contemporary interior composition with inspiration found in traditional Japanese homes by Norm Architects,” – Yumi Nakata.