Riccardo Tisci’s First Ad Campaign for Burberry
Published by Sugar & Cream, Wednesday 30 January 2019
Text by S&C, images courtesy of Burberry
Multigenerational Talents
Penasaran dengan debut iklan perdana Riccardo Tisci untuk Burberry? Burberry baru saja merilis iklan debut Riccardo Tisci untuk rumah Inggris tersebut.
Untuk kampanye perdananya, tidak tanggung-tanggung Riccardo mengumpulkan para fotografer dan model multigenerasi. Dari yang paling berpengalaman hingga bakat terbaru, untuk mewujudkan visinya bagi Burberry.
Kampanye ini dibidik oleh 6 fotografer yaitu Nick Knight, Danko Steiner, Hugo Comte, Colin Dodgson, Peter Langer dan Letty Schmiterlow, yang semuanya baru terlibat pertama kalinya dengan Burberry. Menciptakan koleksi citra yang kontras, keenam kreatif ini menggambarkan visi Riccardo yang beragam dan inklusif, sambil menerjemahkan isyarat dan kode baru untuk Burberry dengan gaya mereka yang tak ada bandingannya.
“The thing that excites me the most about Burberry is how inclusive it is – it appeals to everyone no matter their age, their social standing, their race, their gender. So when I was thinking about my first campaign here, I knew I wanted to work with a collection of collaborators to help interpret the breadth of what this incredible heritage house represents to so many different people – from the millennial to the mature, to the British and to the international,” Riccardo Tisci, Burberry Chief Creative Office.
Bintang-bintang multikultural kampanye termasuk Stella Tennant, Fran Summers, Claudia Lavender, Rianne van Rompaey, Natalia Vodianova, Irina Shayk, Sora Choi, Anok Yai, Darani, Matteo Ferri dan Joe Plunkett.
Iklan kampanye ini tampil di semua jaringan Burberry hingga April nanti.
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